Chando’s Retail Window Display Recreates a Stylish Woman's Apartment
Laura McQuarrie — September 25, 2015 — Marketing
References: designoverlay & retaildesignblog.net
In order to promote its Brightening Essence, Chando created an unusual retail window display in Hong Hong that was styled like an apartment. Since storytelling is one of the most effective ways to sell a product, this unique display succeeds quite well at it.
With over 100 square meters of space to use for advertising outside of the Nanjing shopping mall, Chando sets the scene for a woman who lives in a contemporary loft.
While this could have been interesting enough on its own, Chando took the display a step further by incorporating a soundtrack and a number of digital screens. These five screens were arranged through the space and projected the image of a women going about her morning by waking up and moving through her apartment. Naturally, applying Chando's Brightening Essence is part of her daily routine.
With over 100 square meters of space to use for advertising outside of the Nanjing shopping mall, Chando sets the scene for a woman who lives in a contemporary loft.
While this could have been interesting enough on its own, Chando took the display a step further by incorporating a soundtrack and a number of digital screens. These five screens were arranged through the space and projected the image of a women going about her morning by waking up and moving through her apartment. Naturally, applying Chando's Brightening Essence is part of her daily routine.
Trend Themes
1. Storytelling Displays - Opportunity to create retail window displays that tell a narrative and engage customers in a unique way.
2. Multimedia Experiences - Opportunity to incorporate digital screens and sound effects into retail displays for a more immersive experience.
3. Lifestyle Advertising - Opportunity to showcase products within a realistic lifestyle setting to appeal to target customers.
Industry Implications
1. Retail - Opportunity for retailers to create innovative and engaging window displays that attract customers and drive sales.
2. Advertising - Opportunity for advertisers to utilize multimedia elements in creative and interactive campaigns.
3. Beauty and Skincare - Opportunity for beauty and skincare brands to showcase their products in a realistic and relatable environment, boosting customer interest and sales.
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