Typo Creates a Unique Capsule Honoring Pepsi and Cheetos
Amy Duong — March 9, 2025 — Art & Design
References: go.skimresources & linkedin
Australian lifestyle imprint Typo has unveiled a special collection with PepsiCo Latin America by honoring Pepsi and Cheetos. The two iconic names are transformed into quirky home decor. The capsule is comprised of a unique twist to the lifestyle pieces, allowing fans to wear, show off, and even lounge with their notable treats.
The collection can be shopped through the parent brand, Cotton On's website. it is comprised of fun and functional products, including the snack-themed pillows, bold bookends, socks, a bright 'Cheet Day' bowl, fidget pens, pencil cases shaped like the packaging, chip platters, consoles, and a sparkling water bottle. All of the products in the range are integrated with branding of both Pepsi or Cheetos.
Image Credit: Vasily Kassab, Typo
The collection can be shopped through the parent brand, Cotton On's website. it is comprised of fun and functional products, including the snack-themed pillows, bold bookends, socks, a bright 'Cheet Day' bowl, fidget pens, pencil cases shaped like the packaging, chip platters, consoles, and a sparkling water bottle. All of the products in the range are integrated with branding of both Pepsi or Cheetos.
Image Credit: Vasily Kassab, Typo
Trend Themes
1. Branded Home Decor - Products inspired by iconic snack brands are turning into home decor items that appeal to consumers' nostalgia and fandom.
2. Nostalgic Fashion Accessories - Fashion items adorned with classic snack branding leverage nostalgia to create a unique style statement.
3. Collectible Lifestyle Products - The creation of collectible items tied to beloved snack brands offers consumers a way to integrate their brand loyalty into everyday life.
Industry Implications
1. Consumer Goods - The industry is expanding its offerings by integrating brand nostalgia into household items to appeal to sentimental consumers.
2. Fashion and Apparel - Fashion brands are capitalizing on nostalgia by incorporating beloved snack brands into apparel, creating a new segment of trendy, branded clothing.
3. Home Furnishings - Home furnishings are intersecting with popular culture as iconic snack brands inspire playful decor items that combine functionality with nostalgia.
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