This RBC Avion Shop Rewards Customers for the Holidays
Victoria Lobatch — September 29, 2015 — Marketing
References: holmanexhibits
Every year, RBC rewards its Avion cardholders with a unique holiday experience in selected malls in major markets across Canada. The RBC Avion Holiday Pop-Up Boutique is designed to provide valued RBC customers with a place to escape the holiday shopping chaos and relax for a little while before heading back out to join the hoards of mall-goers. In each of these pop-up boutiques, Avion customers are treated to several perks intended to make holiday shopping a little easier on everyone. Cardholders are offered valet parking, free coffee and Wi-Fi, gift-wrapping services, as well as a relaxation lounge featuring a piano player.
RBC works with its agency, Match Marketing, as well as the Toronto-based design and fabrication firm, Holman, to bring the boutiques to life. In the months leading up to the holiday season, a vacant retail store-front at each mall is selected and undergoes a complete redesign. Each boutique is customized to the space to provide visitors with a unique experience at each location.
RBC also runs social media contests where visitors can win some of the most coveted gifts of the season.
RBC works with its agency, Match Marketing, as well as the Toronto-based design and fabrication firm, Holman, to bring the boutiques to life. In the months leading up to the holiday season, a vacant retail store-front at each mall is selected and undergoes a complete redesign. Each boutique is customized to the space to provide visitors with a unique experience at each location.
RBC also runs social media contests where visitors can win some of the most coveted gifts of the season.
Trend Themes
1. Personalized Pop-up Experiences - Creating unique and customized experiences for customers through pop-up boutiques can differentiate brands and enhance customer loyalty.
2. Convenience and Relaxation Services - Providing valet parking, gift-wrapping services, and relaxation lounges can offer customers convenience and a stress-free shopping experience.
3. Social Media Contests and Engagement - Running social media contests can generate excitement, engage customers, and increase brand visibility during the holiday season.
Industry Implications
1. Retail - Retailers can take advantage of pop-up boutiques to create immersive experiences and boost sales during the holiday season.
2. Hospitality - Hotels and resorts can incorporate similar convenience and relaxation services to enhance the guest experience and differentiate themselves from competitors.
3. Marketing and Advertising - Marketing agencies can help businesses design and execute personalized pop-up experiences, as well as manage social media contests to drive brand engagement.
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