This Mobile Shop Lets Customers Experiment with High-Tech Footwear
Katherine Pendrill — September 22, 2015 — Marketing
References: news.adidas & chainstoreage
The Boost Experience by Adidas is an interactive pop-up shoe store that is currently touring across the United States. Unlike a traditional retail outlet, this mobile shop gives customers an opportunity to get up close and personal with some of the brand's more innovative footwear designs.
The pop-up shoe store debuted at the San Francisco Marathon and is scheduled to stop at 14 other locations throughout the United States. The interactive outlet goes beyond the traditional in-store experience by providing a number of interactive touchpoints. Some of these high-tech displays include kinetic walls that move in response to foot traffic as well as motion-capture cameras that record and analyze a customer's movements. Beyond engaging with customers at the event, the store also provides outlets for sharing the experience on social media.
The mobile shop gives customers a chance to interact with new technology and subsequently share the experience with friends and family.
The pop-up shoe store debuted at the San Francisco Marathon and is scheduled to stop at 14 other locations throughout the United States. The interactive outlet goes beyond the traditional in-store experience by providing a number of interactive touchpoints. Some of these high-tech displays include kinetic walls that move in response to foot traffic as well as motion-capture cameras that record and analyze a customer's movements. Beyond engaging with customers at the event, the store also provides outlets for sharing the experience on social media.
The mobile shop gives customers a chance to interact with new technology and subsequently share the experience with friends and family.
Trend Themes
1. Interactive Retail - Brands can create interactive pop-up stores with high-tech features to engage customers and provide a unique retail experience.
2. Kinetic Displays - Brands can incorporate kinetic walls or displays that respond to foot traffic or customer movements, enhancing the interactive nature of the store.
3. Social Media Integration - Brands can leverage pop-up stores as opportunities for customers to share their experiences on social media, increasing brand exposure and engagement.
Industry Implications
1. Retail - Retailers can utilize pop-up shoe stores to showcase innovative footwear designs and provide customers with a unique shopping experience.
2. Fashion - Fashion brands can create pop-up stores to experiment with high-tech features and engage customers in interactive ways, redefining the traditional retail experience.
3. Marketing - Marketers can leverage pop-up shoe stores as a marketing strategy to generate buzz, increase brand awareness, and drive social media engagement.
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