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Domino's Cosy Cookie Helps Wearers Stay Warm While Lounging
Laura McQuarrie — January 28, 2025 — Unique
References: cosycookies-dominos & famouscampaigns
Following a survey that revealed 62% of people confessed that feeling cozy is one of the top perks during the colder months, the Domino's Cosy Cookie dropped. This wearable beanbag outfit was inspired by Domino's famous chocolate chip cookie and it combines a fun design with a practical way to stay home while lounging and snacking. “We know our fans love our cookies, so we wanted to create an even bigger and better form that people can get stuck into… literally," said Domino’s spokesperson Melanie Howe.
Recent survey findings also showed that more than half of respondents prefer a night in, and a quarter spend over 36 hours indoors on winter weekends—and this cookie-themed wearable beanbag promises to dial up the coziness on chilly evenings.
Recent survey findings also showed that more than half of respondents prefer a night in, and a quarter spend over 36 hours indoors on winter weekends—and this cookie-themed wearable beanbag promises to dial up the coziness on chilly evenings.
Trend Themes
1. Wearable-furniture Innovations - The fusion of fashion and comfort furniture in wearable beanbags like the Domino's Cosy Cookie is redefining how people prioritize coziness at home.
2. Food-inspired Apparel - Cookie-themed clothing represents a playful and nostalgic approach to apparel design that resonates with consumers' emotional connections to food.
3. Seasonal Comfort Products - The proliferation of products designed specifically for enhancing seasonal comfort highlights a growing market for seasonal home and lifestyle innovations.
Industry Implications
1. Home Fashion - The trend of integrating home-furnishing concepts with wearable fashion is ushering in new market opportunities in the home fashion industry.
2. Novelty Apparel - The novelty apparel industry is being disrupted by themed clothing that combines humor and comfort, attracting consumers looking for unique lifestyle expressions.
3. Leisure and Relaxation Products - A rising demand for leisure products that maximize comfort and convenience, such as wearable beanbags, is generating innovation within the relaxation goods sector.
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