This Merchandising Project by PERCH Interactive is Powered by Technology
Jana Pijak — September 24, 2015 — Marketing
References: perchinteractive
While most liquor stores feature traditional wine displays -- wood shelves with minimal signage -- this merchandising project by PERCH interactive is powered by technology. The retail display makes the shopping experience of wine drinkers more interactive and educational and gives liquor brands a unique opportunity to promote new products.
Designed for 'Belinni Estates' wines, this interactive display resembles a traditional retail store shelf and is designed to showcase nine of the brand's unique blends. The shelf is accented with a digitized background screen which cues to product history and other specifics when a certain bottle is lifted by passing consumers.
This interactive wine display may not be the norm in most retail spaces but appeals to millennial sensibilities and will garner the attention of tech-savvy shoppers.
Designed for 'Belinni Estates' wines, this interactive display resembles a traditional retail store shelf and is designed to showcase nine of the brand's unique blends. The shelf is accented with a digitized background screen which cues to product history and other specifics when a certain bottle is lifted by passing consumers.
This interactive wine display may not be the norm in most retail spaces but appeals to millennial sensibilities and will garner the attention of tech-savvy shoppers.
Trend Themes
1. Interactive Wine Displays - Incorporating technology into traditional retail displays to create an interactive and educational experience for shoppers, especially millennials.
2. Digitized Retail Shelves - Digitizing traditional retail shelves with interactive screens to promote new products and educate consumers about product history and specifics.
3. Connected Liquor Displays - Creating connected liquor displays that use technology to engage with customers and improve the in-store shopping experience.
Industry Implications
1. Retail Industry - Incorporating interactive digital displays into traditional retail environments to engage customers and create a stronger brand experience.
2. Alcohol Industry - Using technology and interactive displays to stand out in a crowded retail space and educate customers about different types of wine and spirits.
3. Marketing Industry - Leveraging interactive displays to create unique marketing opportunities for liquor brands and engage with tech-savvy consumers in innovative ways.
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