'Periscope' Added Screenshot-Sharing to Further Promote User Broadcasts
Cadhla Gray — September 26, 2015 — Marketing
References: thenextweb & techcrunch
Periscope has created a clever addition to its app that promotes screenshot-sharing for users to spread what they're watching more efficiently. By adapting itself to make screen-shotting a more social experience, the app simultaneously promotes its very use further.
The design lets the person streaming know that an image has been captured, but more importantly provides the user with context to share with their friends more rapidly -- getting straight to the point with a picture of the video, instead of an explanation or link that needs to be clicked. This will result in greater viewership, broadcasting users' streams more efficiently. It is essentially Periscope's version of Twitter's "retweet" -- facilitating faster spreading of a brand, personal brand or celebrity on social media.
The screenshot-sharing adapted version will ensure that Periscope leads the way as celebrities' and brands' number one video streaming app, since it effectively promotes and broadcasts their streams.
The design lets the person streaming know that an image has been captured, but more importantly provides the user with context to share with their friends more rapidly -- getting straight to the point with a picture of the video, instead of an explanation or link that needs to be clicked. This will result in greater viewership, broadcasting users' streams more efficiently. It is essentially Periscope's version of Twitter's "retweet" -- facilitating faster spreading of a brand, personal brand or celebrity on social media.
The screenshot-sharing adapted version will ensure that Periscope leads the way as celebrities' and brands' number one video streaming app, since it effectively promotes and broadcasts their streams.
Trend Themes
1. Screenshot-sharing for Livestreams - The addition of screenshot-sharing to livestream apps like Periscope enhances the social sharing experience and promotes greater viewership.
2. Efficient Spread of Content - By allowing users to share screenshots of livestreams, Periscope enables faster and more direct spreading of content on social media.
3. Streaming App Competition - Livestream apps need to adapt and incorporate features like screenshot-sharing to stay ahead of the competition in the video streaming market.
Industry Implications
1. Video Streaming - Livestreaming apps like Periscope can disrupt the video streaming industry by incorporating innovative features that enhance the sharing and promotion of content.
2. Social Media - Screenshot-sharing in livestream apps presents new opportunities for social media platforms to engage users and promote content in a more visually appealing way.
3. Celebrity Branding - The addition of screenshot-sharing in livestream apps provides an opportunity for celebrities and brands to enhance their online presence and reach a larger audience through more efficient promotion.
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