This New Coffee Collection from The Fresh Market is Fall-Ready
Michael Hemsworth — August 23, 2024 — Lifestyle
References: thefreshmarket & progressivegrocer
The Fresh Market has announced a new coffee collection just in time for fall to provide consumers with a tasty range of options to pick up to keep in their pantry. The coffees come in more than 30 varieties that have been expertly curated by the brand and consist of ethically sourced beans to ensure the utmost attention to a high-quality final product. The coffees are thus varied and expansive in terms of their tasting notes, which will enable consumers to find the exact one that suits their preferences.
The Fresh Market is launching its new coffee collection with a series of sampling activations where shoppers can visit their participating location to try out the various blends. The events are taking place from 10am to 12pm on successive Saturdays on August 24 and 31 and September 7 and 14, 2024.
The Fresh Market is launching its new coffee collection with a series of sampling activations where shoppers can visit their participating location to try out the various blends. The events are taking place from 10am to 12pm on successive Saturdays on August 24 and 31 and September 7 and 14, 2024.
Trend Themes
1. Ethically Sourced Coffee Beans - Companies are placing a higher emphasis on ethically sourced beans, offering ethical consumerism a significant boost.
2. Curated Coffee Collections - Expertly curated coffee varieties are gaining popularity, allowing consumers to experience a range of sophisticated tasting notes.
3. Sampling Activations - Sampling events are becoming a key marketing strategy, providing consumers with firsthand experiences to drive purchase decisions.
Industry Implications
1. Specialty Coffee - The specialty coffee industry is experiencing growth due to the introduction of diverse and high-quality coffee collections.
2. Ethical Consumer Goods - An increase in ethically sourced products is driving demand within the ethical consumer goods sector, enticing conscious consumers.
3. Experiential Retail - Experiential retail is seeing a surge in importance as brands engage consumers through interactive events like in-store sampling.
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