Netflix and the Wall Street Journal Team up to Promote 'Narcos'
Christopher Magsambol — September 29, 2015 — Marketing
References: fastcocreate & adage
Netflix has approached the Wall Street Journal for a collaborative native advertising campaign to promote 'Narcos'. The latest Netflix success Narcos is absolute binge-watching heaven and chronicles the true story of the rise and fall of drug lord Pablo Escobar. The narrative is told from the perspective of a real life American DEA agent who was highly involved in the chase to take down the drug lord.
The Wall Street Journal has come out with a long-form article called 'Cocainenomics' that outlines and explains cocaine as a business. The journal uses reporting, video interviews with DEA agents, photos and even an interactive map to better explain the history of the cocaine industry.
Native advertising continues to increase as newspapers try to attract the attention of younger viewers. Cocainenomics can not only promote Narcos, but can act as a historical and factual backstory for those interested in the show.
The Wall Street Journal has come out with a long-form article called 'Cocainenomics' that outlines and explains cocaine as a business. The journal uses reporting, video interviews with DEA agents, photos and even an interactive map to better explain the history of the cocaine industry.
Native advertising continues to increase as newspapers try to attract the attention of younger viewers. Cocainenomics can not only promote Narcos, but can act as a historical and factual backstory for those interested in the show.
Trend Themes
1. Native Advertising - Opportunity to create collaborative native advertising campaigns to promote TV shows and build engagement with younger viewers.
2. Long-form Content - Potential for newspapers and media outlets to create in-depth, informative articles and videos to provide historical and factual backstories for TV shows.
3. Interactive Storytelling - Innovation opportunity to use interactive maps, video interviews, and other multimedia elements to enhance storytelling and engage audiences.
Industry Implications
1. Media and Entertainment - Disruptive innovation opportunity for media companies to leverage native advertising and long-form content to attract younger viewers and generate engagement.
2. Advertising and Marketing - Opportunity for advertisers to collaborate with media outlets in creating native advertising campaigns that provide informative and engaging content to promote TV shows.
3. Technology and Multimedia - Opportunity to develop interactive storytelling tools and platforms that incorporate multimedia elements such as interactive maps and video interviews.
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