Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
Laura McQuarrie — September 12, 2015 — Marketing
With a bowl of Nutri-Grain BOLT cereal, it's now possible to experience virtual reality for breakfast. Customers in New Zealand will be able to purchase a special cereal box that can be transformed into a virtual reality headset. While the cereal box provides all the components for virtual reality viewing (including a set of lenses) the only other tools a user needs to assemble the headset are common household objects like a butter knife, a ruler, scissors and a ballpoint pen.
Once the headset is assembled, a phone can be placed inside. The cereal box headset is designed to be used alongside an official app, which supplies fun VR experiences like mountain biking, which can be accessed simply by scanning the QR code on the box.
With the launch of Google Cardboard and YouTube's 360-degree virtual reality video platform, virtual reality experiences are becoming more accessible and more affordable to all consumers.
Once the headset is assembled, a phone can be placed inside. The cereal box headset is designed to be used alongside an official app, which supplies fun VR experiences like mountain biking, which can be accessed simply by scanning the QR code on the box.
With the launch of Google Cardboard and YouTube's 360-degree virtual reality video platform, virtual reality experiences are becoming more accessible and more affordable to all consumers.
Trend Themes
1. Affordable Virtual Reality - The availability of low-cost VR technologies like cereal box headsets opens up opportunities for businesses to create immersive experiences for their customers at a fraction of the cost.
2. DIY Virtual Reality - The rise of DIY VR solutions, like using common household objects to assemble a headset, allows for innovative and cost-effective ways to bring virtual reality to everyday consumers.
3. VR Marketing - VR cereal boxes and related experiences present a unique and engaging opportunity for marketers to promote their products in a memorable and immersive way.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage VR cereal boxes as a marketing tool to elevate their brand perception and create memorable experiences for customers.
2. Retail - Retailers can explore the integration of VR technology in their stores, offering virtual reality experiences that enhance the shopping experience and drive foot traffic.
3. Entertainment - The entertainment industry can capitalize on DIY VR solutions to create interactive VR content that engages audiences and offers unique storytelling experiences.
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