Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
Laura McQuarrie — September 22, 2015 — Marketing
References: bombaysapphire & barmagazine
In partnership with Bombay Sapphire, the Sanderson hotel bar in London is hosting a pop-up that will provide guests with a unique gin tasting.
Right from the hotel bar, the 'Gin Journey' will take guests on a flavor excursion from the Mediterranean to West Africa and Asia, taking cues from the botanical gin flavors. This flavorful experience will be carried out through the 'Ultimate Gin & Tonic' menu, which is paired with a selection of light refreshments.
The upscale gin tasting event is described as an "elevated sensory journey" and intimate groups of 12 are guided by brand ambassador Renaud de Bosredon through sight, touch, scent, smell and sight, all the while learning about the origins of the Bombay Sapphire gin and how it is produced.
Right from the hotel bar, the 'Gin Journey' will take guests on a flavor excursion from the Mediterranean to West Africa and Asia, taking cues from the botanical gin flavors. This flavorful experience will be carried out through the 'Ultimate Gin & Tonic' menu, which is paired with a selection of light refreshments.
The upscale gin tasting event is described as an "elevated sensory journey" and intimate groups of 12 are guided by brand ambassador Renaud de Bosredon through sight, touch, scent, smell and sight, all the while learning about the origins of the Bombay Sapphire gin and how it is produced.
Trend Themes
1. Multi-sensory Experiences - Creating unique experiences that engage multiple senses, such as taste, touch, scent, and sight, can provide a disruptive innovation opportunity for businesses.
2. Culinary Tourism - Combining food and beverage with travel experiences, like the 'Gin Journey' event, can offer a disruptive innovation opportunity for the tourism industry.
3. Brand Ambassador-led Experiences - Utilizing brand ambassadors to guide customers through immersive experiences, like the gin tasting guided by Renaud de Bosredon, presents a disruptive innovation opportunity for companies to create engaging and informative interactions.
Industry Implications
1. Hospitality - The hospitality industry can embrace multi-sensory experiences to elevate guest satisfaction and create memorable moments, as demonstrated by the 'Gin Journey' event.
2. Food and Beverage - The food and beverage industry can explore culinary tourism by curating unique tasting events that combine travel and gastronomy, opening up new possibilities for immersive dining experiences.
3. Branding and Marketing - The branding and marketing industry can leverage brand ambassador-led experiences to connect with consumers on a personal level and create impactful brand interactions.
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