Paris Baguette Reprises its Limited-Time Halloween Menu
Debra John — September 24, 2024 — Marketing
References: parisbaguette & prnewswire
Paris Baguette is celebrating the Halloween season with the return of its limited-time Halloween Menu, available from October 1 to October 31. This menu features a delightful selection of treats, including the 'Eerily Elegant Halloween Cakes' and 'Dreadfully Delicious Donuts.'
Highlights include the returning "Chocolate Chiffon Jack-O-Lantern Cake, which features chocolate chiffon layers filled with soft cream and a candy corn surprise, alongside the new Vanilla Scream Ghost Cake, composed of vanilla sponge, custard cream, soft cream, and chocolate crisp pearls."
The donut selection includes the "Halloween ‘Scream’ Donut, filled with cookies and cream custard and decorated with chocolate cookie eyes, as well as the Spider Mochi Donut, coated in cookies and cream white chocolate with a chocolate sandwich cookie and chocolate spider leg drizzle."
Additionally, PB Rewards members can enjoy a complimentary pastry with any beverage purchase on Halloween, October 31.
Image Credit: Paris Baguette
Highlights include the returning "Chocolate Chiffon Jack-O-Lantern Cake, which features chocolate chiffon layers filled with soft cream and a candy corn surprise, alongside the new Vanilla Scream Ghost Cake, composed of vanilla sponge, custard cream, soft cream, and chocolate crisp pearls."
The donut selection includes the "Halloween ‘Scream’ Donut, filled with cookies and cream custard and decorated with chocolate cookie eyes, as well as the Spider Mochi Donut, coated in cookies and cream white chocolate with a chocolate sandwich cookie and chocolate spider leg drizzle."
Additionally, PB Rewards members can enjoy a complimentary pastry with any beverage purchase on Halloween, October 31.
Image Credit: Paris Baguette
Trend Themes
1. Seasonal Confectionery Innovation - Cafés introducing unique seasonal-themed items like Halloween treats spark consumer interest and drive limited-time sales.
2. Exclusive Membership Perks - Special offers for loyalty program members, such as complimentary pastries on specific dates, enhance customer retention and engagement.
3. Themed Dessert Collections - Curating collections of themed desserts, such as eerie cakes and donuts, appeals to customers seeking seasonal experiences and visually appealing products.
Industry Implications
1. Café and Bakery - Cafés and bakeries can capitalize on limited-time seasonal menus to attract customers seeking festive culinary experiences.
2. Food and Beverage Retail - Retailers in the food and beverage sector can drive consumer excitement and loyalty by offering limited-edition, holiday-themed products.
3. Customer Loyalty Programs - Implementing exclusive perks for loyalty program members can significantly improve customer retention and satisfaction.
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