LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
Cadhla Gray — September 18, 2015 — Marketing
References: laphil & design-milk
The realm of virtual reality is now transforming the typically auditory experience of music into a visual rush with LA Phil's 'VAN Beethoven' experience. The van is a miniature concert hall on wheels that sits the audience member in a chair, equips them with a Samsung VR headset and encapsulates them with high-quality surround sound.
Using Oculus Rift technology, LA Phil's immersive experience takes the viewer to the performance stage of the Walt Disney Concert Hall. The 360 degree camera takes all angles, capturing the vivacious conductor Gustavo Dudamel and the incredible musicians vividly in 3D. The accompanying Fifth Symphony by Ludwig Van Beethoven completes the sensory experience.
An incredible event on its own as well as a great marketing strategy for encouraging attendance to the Walt Disney Concert Hall; LA Phil's 'VAN Beethoven' is a perfect example of the power of virtual reality as interactive experiential marketing.
Using Oculus Rift technology, LA Phil's immersive experience takes the viewer to the performance stage of the Walt Disney Concert Hall. The 360 degree camera takes all angles, capturing the vivacious conductor Gustavo Dudamel and the incredible musicians vividly in 3D. The accompanying Fifth Symphony by Ludwig Van Beethoven completes the sensory experience.
An incredible event on its own as well as a great marketing strategy for encouraging attendance to the Walt Disney Concert Hall; LA Phil's 'VAN Beethoven' is a perfect example of the power of virtual reality as interactive experiential marketing.
Trend Themes
1. Virtual Reality Experiences - Utilizing VR technology to create immersive experiences, such as LA Phil’s VAN Beethoven, presents a disruptive opportunity for marketing and entertainment industries.
2. Visualizing Music - Visualizing classical music through virtual reality and 360-degree cameras presents a disruptive innovation opportunity for the music industry to engage new audiences.
3. Mobile Concert Halls - Creating mobile VR concert experiences presents a disruptive opportunity for the music industry to increase accessibility to live performances and expand their reach.
Industry Implications
1. Entertainment - The entertainment industry can use virtual reality technology to create immersive experiences and draw audiences in unique and engaging ways.
2. Marketing - Virtual reality experiences like LA Phil's VAN Beethoven provide a powerful marketing strategy for increasing event attendance and drawing attention to a brand.
3. Music - The music industry can utilize VR and 360-degree cameras to create new, engaging musical experiences and reach a wider range of audiences.
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