Mcdonald's Locations in Sweden are Testing Online Reservations
Christopher Magsambol — September 27, 2015 — Marketing
References: news.yahoo & adweek
Coinciding with its release of gourmet burgers, McDonald's locations in Sweden have began testing an online reservation system.
The test is part of an upscaling effort by McDonald's that will introduce a more gourmet-focused menu, including a new 'Maestro Classic burger.' The fast-food chain wanted to give its loyal customers a new, unique and memorable experience. McDonald's has always wanted to provide its customers with new and ways of experiencing its restaurant, and pairing up a gourmet burger with a new reservation system makes perfect sense.
Offering online booking is only one of the many marketing efforts McDonald's has introduced. The brand continues to attempt to boost sales and spark renewed interest, and the restaurant's upcoming all day breakfast is one way McDonald's may achieves its goal.
The test is part of an upscaling effort by McDonald's that will introduce a more gourmet-focused menu, including a new 'Maestro Classic burger.' The fast-food chain wanted to give its loyal customers a new, unique and memorable experience. McDonald's has always wanted to provide its customers with new and ways of experiencing its restaurant, and pairing up a gourmet burger with a new reservation system makes perfect sense.
Offering online booking is only one of the many marketing efforts McDonald's has introduced. The brand continues to attempt to boost sales and spark renewed interest, and the restaurant's upcoming all day breakfast is one way McDonald's may achieves its goal.
Trend Themes
1. Fast-food Reservation Systems - The trend of introducing online reservation systems in fast-food chains opens up opportunities for integrating technology and improving customer experience.
2. Upscaling Fast-food Menus - The trend of upscaling fast-food menus presents an opportunity for introducing gourmet options, expanding the customer base, and increasing sales.
3. Marketing Innovations for Fast-food Chains - The trend of introducing new marketing efforts, such as all day breakfast and online booking, can help boost sales and rekindle interest in fast-food chains.
Industry Implications
1. Fast-food Chains - Fast-food chains can leverage online reservation systems and gourmet options to innovate their offerings, improve customer satisfaction, and attract new audiences.
2. Hospitality Technology - The introduction of online reservation systems in fast-food chains presents an opportunity for the hospitality technology industry to expand its offerings and cater to the fast-food industry's unique needs.
3. Food and Beverage Marketing - The marketing innovations in the fast-food industry, such as upscaling menus and introducing booking systems, can provide new avenues for food and beverage marketing and advertising agencies to reach consumers.
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