Celebratory Musical Snack Campaigns

This Butterkist Wicked promotion is being run by the snack brand in partnership with Universal Pictures to get consumers excited for the release of the namesake movie and get their chance at some exclusive prizes. The promotion will be found across the brand's entire popcorn range and will offer consumers the chance to win one of five prizes. This includes luxurious stay at a London hotel, a makeover, a potion-making experience, a wizard-themed afternoon tea, and a shopping spree worth £200.

Brand Manager at KP Snacks Racheal Rayner spoke on the Butterkist Wicked promotion saying, "Both iconic in their own right, we are delighted to be bringing together the UK’s favourite and most recognisable popcorn brand with the year’s most hotly anticipated film. The new partnership has been designed to drive shoppers to the category by reigniting the connection between popcorn and movies while capitalising on the excitement around the release of Wicked. With both an on-pack promotion for consumers and an exciting incentive for retailers, we are well-positioned to generate new demand and drive engagement.”