Whipshots and DoorDash are Delivering Spiked Lattes This Fall
Laura McQuarrie — August 24, 2024 — Lifestyle
References: businesswire
The vodka-infused whipped cream brand co-founded by global superstar Cardi B, Whipshots, and DoorDash teamed up to treat pumpkin spice lovers to a limited-time treat with unparalleled convenience. As the weather turns crisp in the fall, people begin to crave the warmth and comfort of pumpkin spice products, and the partnering brands are making it possible for customers to order limited-edition Pumpkin Spice Whipshots (or any other Whipshots flavor) via DoorDash at participating stores and have it show up on their front door in as little as 40 minutes.
Since Pumpkin Spice Whipshots pairs perfectly with coffee, customers who purchase Pumpkin Spice Whipshots via DoorDash between August 22nd and August 29th will get a $5 coffee credit added to their account to help them create "Pumpkin Spiked Lattes."
Since Pumpkin Spice Whipshots pairs perfectly with coffee, customers who purchase Pumpkin Spice Whipshots via DoorDash between August 22nd and August 29th will get a $5 coffee credit added to their account to help them create "Pumpkin Spiked Lattes."
Trend Themes
1. Seasonal Product Collaborations - Brands like Whipshots and DoorDash are leveraging the popularity of seasonal flavors to create buzz-worthy, limited-time offerings.
2. Alcohol-infused Consumables - The integration of alcohol into everyday food products such as whipped cream is offering new, novel consumption experiences for customers.
3. Quick Commerce - Rapid delivery services are transforming consumer expectations by providing popular items like spiked lattes directly to customers in under an hour.
Industry Implications
1. E-commerce - The collaboration between beverage brands and delivery platforms showcases potential for expanding product offerings online for swift customer fulfillment.
2. Food & Beverage - Infusing traditional food items with alcohol introduces fresh product lines and caters to adventurous consumer tastes.
3. Logistics & Delivery Services - The success of limited-time, on-demand deliveries demonstrates the capacity for logistics companies to support time-sensitive and high-demand marketing campaigns.
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