Coffee mate's Iced Coffee DARE Has Fans Loudly Declare Their Love
Laura McQuarrie — June 19, 2024 — Marketing
References: coffeemate & prnewswire
Knowing that people are passionate about coffee, Coffee mate issued the Iced Coffee DARE, which challenges fans to visit public places to promote the brand's newest ready-to-drink offerings. To participate, fans are meant to go to a public place and shout "COFFEE MATE HAS NEW COFFEE MATE ICED COFFEE," and capture a video for TikTok to be shared with the #CoffeemateContest tag. The brand wants to see creative, unexpected and bold yet safe declarations of love.
In the spirit of this challenge, the brand is also paying fans to order merch from the website, which is stocked with DARE-inspired items for a limited time. Iced coffee lovers can be rewarded with a $10 or $15 digital gift card for picking up shirts, hats, tumblers and stickers from Coffee mate's first merch collection.
In the spirit of this challenge, the brand is also paying fans to order merch from the website, which is stocked with DARE-inspired items for a limited time. Iced coffee lovers can be rewarded with a $10 or $15 digital gift card for picking up shirts, hats, tumblers and stickers from Coffee mate's first merch collection.
Trend Themes
1. Brand-driven Social Media Challenges - Brands leveraging user-generated content to foster organic marketing campaigns on platforms like TikTok.
2. Limited-time Brand Merchandise - Companies offering exclusive, short-term product lines to create a sense of urgency and increase consumer engagement.
3. Loud-and-public Marketing - Encouraging customers to participate in bold public displays to generate viral marketing content.
Industry Implications
1. Beverage Industry - Innovation in the beverage space through creative marketing and customer engagement strategies.
2. Merchandising - The growth of brand loyalty through exclusive merchandise and promotional items.
3. Social Media Marketing - The utilization of social media platforms to challenge and engage consumers in brand promotions.
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