Scooter’s Coffee and CANDY LAND Partnered for Sweet Treats
Michael Hemsworth — December 10, 2024 — Business
References: scooterscoffee & qsrmagazine
Scooter’s Coffee and CANDY LAND have announced an expansion of their partnership that will provide customers with a chance to win a series of great prizes. The Week of Sweet Treats Giveaways include a variety of prizes for customers to try their hand at winning including exclusive Scooter's Coffee and CANDY LAND-branded swag, custom Scooter's Coffee gingerbread houses and more. The giveaway promotion is culminating with The Sweet Escape grand prize that will provide one lucky winner with a winter wonderland trip for four.
Vice President of Marketing Kaelin Zawilinski spoke on the Scooter’s Coffee and CANDY LAND giveaway promotion saying, "Our customers always know they are in for a delicious, sweet treat anytime they visit a Scooter’s Coffee location. But, right now, with our exclusive lineup of CANDY LAND inspired drinks and our Sweet Escapes Sweepstakes, customers have more reasons than ever to Scoot on Around to a store for that delicious treat and to connect with us on Instagram.”
Image Credit: Scooter’s Coffee
Vice President of Marketing Kaelin Zawilinski spoke on the Scooter’s Coffee and CANDY LAND giveaway promotion saying, "Our customers always know they are in for a delicious, sweet treat anytime they visit a Scooter’s Coffee location. But, right now, with our exclusive lineup of CANDY LAND inspired drinks and our Sweet Escapes Sweepstakes, customers have more reasons than ever to Scoot on Around to a store for that delicious treat and to connect with us on Instagram.”
Image Credit: Scooter’s Coffee
Trend Themes
1. Collaborative Brand Promotions - The partnership between Scooter’s Coffee and CANDY LAND exemplifies how collaborative brand promotions can amplify customer engagement and elevate brand presence.
2. Prize-based Marketing - The Week of Sweet Treats Giveaways showcases the impact of prize-based marketing strategies in driving traffic and creating excitement around product offerings.
3. Themed Cafe Experiences - The introduction of CANDY LAND-inspired drinks highlights the potential for themed cafe experiences to attract niche audiences and foster loyalty.
Industry Implications
1. Food and Beverage - Scooter’s Coffee's collaboration with CANDY LAND reveals how themed marketing can inject novelty and increase foot traffic in the competitive food and beverage industry.
2. Marketing and Advertising - The strategic use of giveaways and exclusive collaborations underlines innovative approaches within the marketing and advertising sector aimed at boosting customer interaction.
3. Entertainment and Leisure - By integrating elements of a classic board game, this promotion taps into the entertainment and leisure industry's potential to enhance consumer experiences and engagement.
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