Gatorade Puts Fans in the Shoes of Bryce Harper
Christopher Magsambol — September 26, 2015 — Marketing
Gatorade has enlisted the help of baseball player Bryce Harper to star in its new virtual reality (VR) baseball commercials.
The brand seeks to put fans in the shoes of Harper through an innovative and immersive marketing campaign that allows for far more interactivity than ever before. The campaign merges real action video with computer-generated images to recreate the view, sound and feel of a real-life major league at bat.
The ads will be available on YouTube 360, and will allow viewers to alter their view, using a directional pad, creating a far more realistic experience. The ads can also be viewed using virtual reality attachments like Google Cardboard.
Gatorade is experimenting with its virtual reality commercials to "remain on the cutting edge of technology." Kenny Mitchell, one of Gatorade's senior directors, believes that VR is one of the platforms of the future.
The brand seeks to put fans in the shoes of Harper through an innovative and immersive marketing campaign that allows for far more interactivity than ever before. The campaign merges real action video with computer-generated images to recreate the view, sound and feel of a real-life major league at bat.
The ads will be available on YouTube 360, and will allow viewers to alter their view, using a directional pad, creating a far more realistic experience. The ads can also be viewed using virtual reality attachments like Google Cardboard.
Gatorade is experimenting with its virtual reality commercials to "remain on the cutting edge of technology." Kenny Mitchell, one of Gatorade's senior directors, believes that VR is one of the platforms of the future.
Trend Themes
1. Marketing with Virtual Reality - Virtual reality technology can be combined with real-life footage to create immersive marketing experiences.
2. Interactive Advertising Campaigns - Allowing viewers to interact with advertising content can create a far more realistic and engaging experience.
3. Innovation in Sports Advertising - Using virtual reality in sports advertising can provide innovative ways to engage with fans.
Industry Implications
1. Advertising - Virtual reality technology can offer new and engaging ways to create advertising content.
2. Sports - Innovative use of virtual reality technology can transform the way that sporting events are experienced.
3. Technology - Further development of virtual reality technology can provide new opportunities for marketing and advertising content.
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