This London Litter Campaign Uses Fun Games to Recycle Cigarettes and Gum
Cadhla Gray — September 18, 2015 — Art & Design
References: hubbub.org.uk & booooooom
Design company 'Hubbub' teamed up with 'Common Works' to create a litter campaign that uses entertaining and interactive ways to reduce garbage on the streets of London, England. Employing Brits' sense of competition, strong opinions and love of "football," these sidewalk games limit the number of cigarette butts and pieces of gum dropped onto the pavement.
One such game uses a large, transparent box that has two different holes to drop cigarette butts into. Giving each piece of litter the power of a vote, they are dropped into one slot or the other depending on which famous soccer player they prefer. In this case, it's Ronaldo versus Messi but any other question can get the masses voting as well.
The other sidewalk station designed was a dot to dot drawing board. Stick your chewing gum onto an X and you will further complete the image. This interactive litter campaign uses positive reinforcement instead of punishment to successfully keep the streets of London clean.
One such game uses a large, transparent box that has two different holes to drop cigarette butts into. Giving each piece of litter the power of a vote, they are dropped into one slot or the other depending on which famous soccer player they prefer. In this case, it's Ronaldo versus Messi but any other question can get the masses voting as well.
The other sidewalk station designed was a dot to dot drawing board. Stick your chewing gum onto an X and you will further complete the image. This interactive litter campaign uses positive reinforcement instead of punishment to successfully keep the streets of London clean.
Trend Themes
1. Gamification of Waste Disposal - Employing interactive games to encourage responsible disposal of litter, presenting opportunities for innovative approaches to waste management solutions.
2. Behavioral Nudging for Sustainable Behavior - Utilizing positive reinforcement techniques to influence and shape public attitudes towards littering, opening new avenues for behavioral interventions in sustainability initiatives.
3. Public Engagement Through Interactive Design - Creating interactive installations that foster public participation in environmental initiatives, offering potential for engaging communities in solving complex urban challenges.
Industry Implications
1. Urban Design and Planning - Urban designers can explore the integration of interactive litter bins as a way to enhance urban aesthetics, while promoting cleanliness and waste reduction.
2. Waste Management - The waste management industry can evaluate the implementation of gamified systems and interactive campaigns to revolutionize waste disposal practices and improve recycling rates.
3. Sustainability and Environmental Education - The field of sustainability education can leverage interactive litter campaigns as tools for raising awareness, engaging individuals, and educating communities about responsible waste management.
6.4
Score
Popularity
Activity
Freshness
