Burberry's Apple Music Channel Fuses Fashion and Technology
Laura McQuarrie — September 15, 2015 — Marketing
When Apple revealed its collaboration with Hermès for a smartwatch strap at its Apple keynote event, this set the tone for more high-fashion and technology fusions to come. Now, British luxury brand Burberry is making headlines for being the first worldwide brand to have an Apple Music channel.
As a content Curator on the music service, Burberry is celebrating British artists like James Bay and George Ezra, who have been featured by the brand, as well as other songs that communicate the mood and feel of the brand's iconic fashions.
Considering the number of brands outside of the music industry that already have a presence on Spotify, creating curated playlists for consumers is becoming another way to reach out through new, unexpected channels with marketing that's not so overt.
As a content Curator on the music service, Burberry is celebrating British artists like James Bay and George Ezra, who have been featured by the brand, as well as other songs that communicate the mood and feel of the brand's iconic fashions.
Considering the number of brands outside of the music industry that already have a presence on Spotify, creating curated playlists for consumers is becoming another way to reach out through new, unexpected channels with marketing that's not so overt.
Trend Themes
1. Fashion-tech Collaborations - The collaboration between Burberry and Apple Music demonstrates the increasing trend of high-fashion brands merging with technology companies.
2. Brand-curated Playlists - Creating curated playlists for consumers is a growing trend for brands to reach out through unexpected channels and engage with their target audience.
3. Cross-industry Partnerships - The partnership between Burberry and Apple Music highlights the trend of cross-industry collaborations between fashion and music.
Industry Implications
1. Fashion - The fashion industry can explore opportunities to collaborate with technology companies and create innovative products or services.
2. Music - The music industry can leverage brand-curated playlists as a marketing tool to engage with their audience and expand their reach.
3. Technology - Technology companies can form partnerships with fashion brands to incorporate their products or services into the fashion industry, opening up new business opportunities.
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