Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Chipotle is gearing up to mark National Quesadilla Day with an innovative digital scavenger hunt starting on September 23rd.
During the scavenger hunt, up to 21,000 lucky participants will have the opportunity to win the BOGO offer. In addition to Chipotle's own channels, three prominent TikTok creators—Shari Dyonne, Dylan McArthur, and Anthony Hernandez—will contribute to the excitement by releasing 10,000 text-to-win codes on their platforms.
While National Quesadilla Day officially falls on September 25th, Chipotle plans to extend the celebrations by offering special promotions via delivery partners. Specifically, 15,000 DoorDash users will receive a free quesadilla with a minimum order of $25, and 10,000 UberEats users can add a free quesadilla to their cart with a $15 minimum purchase.
Image Credit: Chipotle
During the scavenger hunt, up to 21,000 lucky participants will have the opportunity to win the BOGO offer. In addition to Chipotle's own channels, three prominent TikTok creators—Shari Dyonne, Dylan McArthur, and Anthony Hernandez—will contribute to the excitement by releasing 10,000 text-to-win codes on their platforms.
While National Quesadilla Day officially falls on September 25th, Chipotle plans to extend the celebrations by offering special promotions via delivery partners. Specifically, 15,000 DoorDash users will receive a free quesadilla with a minimum order of $25, and 10,000 UberEats users can add a free quesadilla to their cart with a $15 minimum purchase.
Image Credit: Chipotle
Trend Themes
1. Influencer Marketing Integration - Incorporating influencers into promotional strategies enhances brand visibility and leverages the social credibility of popular content creators.
2. Digital Scavenger Hunts - Digital-first scavenger hunts engage users in interactive content and create memorable brand interactions.
3. Text-to-win Sweepstakes - The simplicity and immediacy of text-to-win campaigns can drive high levels of participant engagement and data collection for brands.
Industry Implications
1. Fast-casual Dining - Fast-casual dining establishments are using digital promotions to create buzz and drive both in-store and delivery sales.
2. Social Media Marketing - The use of social media influencers in promotional activities exemplifies the evolving landscape of digital marketing strategies.
3. Food Delivery Services - Partnerships with food delivery platforms offer additional promotional channels and convenience for customers, enhancing the overall dining experience.
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