Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
Laura McQuarrie — September 12, 2015 — Marketing
References: recordbank.be & creativeguerrillamarketing
Money management can be quite intimidating for the average person, so Record Bank created a unique financial campaign to show how easy banking can be. The stunt involved explaining banking to children and then having them run the bank for the course of an entire day.
The kids were taught how to explain debit cards, credit cards, loans and open an account to the bank's adult customers, using toys, candy and cookies as props for the spirited explanations.
As taken aback as some of the adults were that kids would be handling their banking needs, the stunt does a good job of showing just how simple it is for people of all ages to become financially literate, especially when the bank is on the side of its clients.
The kids were taught how to explain debit cards, credit cards, loans and open an account to the bank's adult customers, using toys, candy and cookies as props for the spirited explanations.
As taken aback as some of the adults were that kids would be handling their banking needs, the stunt does a good job of showing just how simple it is for people of all ages to become financially literate, especially when the bank is on the side of its clients.
Trend Themes
1. Youthful Banking - Kid-run banks provide an opportunity for disruptive innovation in banking by creating a fun, educational experience for both adults and children alike.
2. Financial Literacy for Kids - Creating campaigns or initiatives that teach financial literacy to young people has the potential to empower them in their futures and create societal change for generations to come.
3. Interactive Financial Education - Using interactive tools, such as toys and games, to teach financial education can make it more engaging and accessible to people of all ages.
Industry Implications
1. Banking - Banks can embrace youth-led initiatives as an opportunity to connect with younger generations and promote financial literacy.
2. Education - Educational institutions can partner with banks to develop financial literacy initiatives for children and young adults.
3. Toy Manufacturing - Toy manufacturers can capitalize on the trend of interactive financial education by creating educational toys and games that teach financial concepts in a fun and engaging way.
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