Hershey's CocoJet Prints Unique 3D Designs Like Life-Like Figurines
Cadhla Gray — September 19, 2015 — Lifestyle
References: thehersheycompany & techcrunch
Hershey is now joining the many companies using 3D printers to reinvigorate old products -- this time to create 3D chocolate masterpieces. Previously only a distant dream, the CocoJet is now a reality that lets chocolate lovers across the US buy customized treats for their eating or viewing pleasure.
The company is using CocoJet as a marketing tool as well, bringing it on tour across the country to show off its tricks. The tour invites people to select their design off of an iPad and watch the machine recreate it in 3D chocolate form. The technology uses open-source designs, so it's possible to have CocoJet recreate your own pattern as well.
This interactive experience customizes Hershey's products for consumers, leaving them with a lasting memorable event to remember them by.
The company is using CocoJet as a marketing tool as well, bringing it on tour across the country to show off its tricks. The tour invites people to select their design off of an iPad and watch the machine recreate it in 3D chocolate form. The technology uses open-source designs, so it's possible to have CocoJet recreate your own pattern as well.
This interactive experience customizes Hershey's products for consumers, leaving them with a lasting memorable event to remember them by.
Trend Themes
1. 3D Food Printing - The trend of using 3D printers to create unique food experiences presents an opportunity for companies to offer custom, personalized food products.
2. Interactive Marketing - The use of interactive experiences like the CocoJet tour presents opportunities for companies to engage with consumers and leave a lasting impression through customized products and experiences.
3. Open-source Designs - The use of open-source designs for 3D printing allows consumers to personalize their products and presents an opportunity for companies to offer customized options while minimizing design and development costs.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can leverage 3D printing technology to offer unique and customized food experiences to consumers.
2. Marketing and Advertising - Companies in the marketing and advertising industry can use interactive experiences like 3D printing tours to engage with consumers and leave a lasting impression through customized products and experiences.
3. Technology - The growth of 3D printing and open-source designs presents opportunities for companies in the technology industry to innovate and create new products and solutions.
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