This Campaign Celebrates International Talk Like a Pirate Day
Katherine Pendrill — September 18, 2015 — Marketing
References: krispykreme & brandeating
'Krispy Kreme' is launching a campaign to celebrate 'International Talk Like a Pirate Day' on September 19th. The parody holiday is designed to celebrate the lifestyle and language of pirates by encouraging everyone to use sea-inspired phrases. Krispy Kreme is honoring the day with a special promotion for enthusiastic pirate fans.
On September 19th, Krispy Kreme promises to provide a free Original Glazed donut to any customer who provides their best pirate impression. While there are no guidelines for what the consumer must say, popular phrases include "ahoy, matey" and "shiver me timbers." Krispy Kreme even offers a box of a dozen donuts to those who go the extra mile and come dressed in full pirate garb. The chain is also offering pirate-themed donuts at certain locations for those who wish to join in the celebrations.
While the idea of speaking like a sailor may seem silly, the promotion provides a fun way for children and adults to celebrate International Talk Like a Pirate Day.
On September 19th, Krispy Kreme promises to provide a free Original Glazed donut to any customer who provides their best pirate impression. While there are no guidelines for what the consumer must say, popular phrases include "ahoy, matey" and "shiver me timbers." Krispy Kreme even offers a box of a dozen donuts to those who go the extra mile and come dressed in full pirate garb. The chain is also offering pirate-themed donuts at certain locations for those who wish to join in the celebrations.
While the idea of speaking like a sailor may seem silly, the promotion provides a fun way for children and adults to celebrate International Talk Like a Pirate Day.
Trend Themes
1. Parody Holiday Campaigns - Brands can capitalize on the popularity of holidays like International Talk Like a Pirate Day by creating unique campaigns that celebrate the holiday with a fun twist.
2. Promotions with Audience Participation - Businesses can engage customers through promotions that encourage audience participation, like Krispy Kreme's offer of a free donut for a pirate impression.
3. Themed Food Offerings - Companies can spice up their regular menu offerings with themed products, like Krispy Kreme offering pirate-themed donuts to celebrate International Talk Like a Pirate Day.
Industry Implications
1. Food and Beverage - The food and beverage industry can create themed products and promotions to celebrate holidays and special occasions, such as Krispy Kreme's pirate-themed donuts for International Talk Like a Pirate Day.
2. Entertainment and Events - The entertainment and events industry can create unique experiences for customers by organizing events and celebrations around special holidays and occasions, such as International Talk Like a Pirate Day.
3. Marketing and Advertising - The marketing and advertising industry can help brands create unique campaigns and promotions that engage with customers and celebrate special occasions, like International Talk Like a Pirate Day.
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