Mcdonald's 'Good Times' Campaign Films Unknowing Restaurant Visitors
Christopher Magsambol — September 21, 2015 — Marketing
References: leoburnett & eventmagazine
McDonald's recently released a video of fun and humorous reactions to a flying car stunt that was experienced by unknowing families in the restaurant's drive-thru. In the stunt, families were told that their meal was paid for by the car in front of them. Once the family focused their attention to the car, it suddenly began floating above them. The stunt seemed to work, as much of the passengers -- mainly families -- were shocked and delighted.
The 'Good Times' campaign's message celebrates the little things that help us through the day. Although this stunt was quite elaborate, the fast-food giant achieved its goal by creating good times for lucky passengers as well as for those watching around the world.
Families were later informed of the drive-thru stunt and happily posed for pictures with the flying car.
The 'Good Times' campaign's message celebrates the little things that help us through the day. Although this stunt was quite elaborate, the fast-food giant achieved its goal by creating good times for lucky passengers as well as for those watching around the world.
Families were later informed of the drive-thru stunt and happily posed for pictures with the flying car.
Trend Themes
1. Immersive Experiential Marketing - Creating memorable and interactive experiences for customers through innovative marketing campaigns like the flying car stunt.
2. Surprise and Delight Marketing - Using unexpected and joyful moments to surprise and delight customers, enhancing brand loyalty and positive associations.
3. Viral Campaigns - Leveraging the power of social media and online sharing to generate widespread attention and brand recognition through unique and shareable content.
Industry Implications
1. Fast Food - Fast food chains can implement immersive experiential marketing campaigns to engage customers and differentiate themselves in a competitive market.
2. Advertising and Marketing - The advertising and marketing industry can utilize surprise and delight strategies and viral campaigns to create impactful and memorable brand experiences.
3. Entertainment and Events - Companies in the entertainment and events industry can explore immersive experiential marketing techniques to create unforgettable experiences and drive ticket sales.
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