Walkers Halloween Packs Transform Classic Snacks
Michael Hemsworth — October 15, 2024 — Marketing
References: walkers & scottishgrocer
The Walkers Halloween packs have been introduced by the brand in the UK as a series of updated takes on classic snacks that aim to transform them into seasonal delights for consumers to pick up this fall.
The product branding update includes Wotsits Crunchy, Wotsits Giants, Quavers and Monster Munch, which each put a monstrous green hand in the spotlight that's holding a piece of each respective snack on the front. The products are paired with cheeky new flavor names like R-R-Really Cheesy, Terrifying Ch-Ch-Cheese and P-P-Pickled Onion, depending on the variety.
Senior Marketing Director of Walkers Snacks at PepsiCo Wayne Newton spoke on the Walkers Halloween packs saying, "Halloween is a time to have fun and get people together, and our new limited edition Halloween packs help shoppers to get into the spooky spirit. For retailers, the limited edition packaging is perfect for making a real impact in store. The eye-catching designs and ‘Scarily Giant’ theme will grab shoppers’ attention and help to create an experience that gets both shoppers and retailer into the Halloween spirit.”
The product branding update includes Wotsits Crunchy, Wotsits Giants, Quavers and Monster Munch, which each put a monstrous green hand in the spotlight that's holding a piece of each respective snack on the front. The products are paired with cheeky new flavor names like R-R-Really Cheesy, Terrifying Ch-Ch-Cheese and P-P-Pickled Onion, depending on the variety.
Senior Marketing Director of Walkers Snacks at PepsiCo Wayne Newton spoke on the Walkers Halloween packs saying, "Halloween is a time to have fun and get people together, and our new limited edition Halloween packs help shoppers to get into the spooky spirit. For retailers, the limited edition packaging is perfect for making a real impact in store. The eye-catching designs and ‘Scarily Giant’ theme will grab shoppers’ attention and help to create an experience that gets both shoppers and retailer into the Halloween spirit.”
Trend Themes
1. Seasonal-themed Branding - Walkers’ Halloween-themed packaging showcases how brands can tap into seasonal events to create buzz and engage consumers, transforming ordinary products into limited-edition attractions.
2. Custom Holiday Flavors - By introducing cheeky, themed flavor names, Walkers demonstrates how brands can innovate by giving traditional products a playful twist that resonates with festive occasions.
3. Festive Product Designs - The monstrous green hand imagery on Walkers products exemplifies how creative visual elements can make product designs more appealing during holiday seasons.
Industry Implications
1. Snack Food - The snack food industry can see a spike in consumer interest by adopting limited-edition, holiday-themed packaging and flavors.
2. Retail - Retailers benefit from stocking eye-catching, seasonally-branded products that enhance the shopping experience and drive seasonal sales.
3. Marketing and Advertising - Designing seasonal campaigns with distinctive packaging and inventive product names is a strategy that can reshape consumer perceptions and encourage brand loyalty.
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