Oasis' Flip-Flop Promotion Pairs Shoe Purchases with Free Pedicures
Laura McQuarrie — September 10, 2015 — Fashion
References: oasis-stores & eventmagazine
In order to celebrate its latest collaboration with Gandys, Oasis set up a unique flip-flop promotion. During an 'Oxford Street Giveaway in London, the retailer set up an in-store incentive for consumers who spent more than £70. In addition to receiving a free pair of Gandys by Oasis flip-flops, customers were also treated to a complimentary Leighton Denny nail varnish and the chance to receive a free pedicure.
To further drive people to get a free pair of co-branded Gandys by Oasis flip-flops by making a purchase, the giveaway was also tied to the Orphans for Orphans charity.
As well as having shoe lovers walk away with many new products, this flip-flop promotion gives people the chance away to walk away feeling that they've done something good for charity.
To further drive people to get a free pair of co-branded Gandys by Oasis flip-flops by making a purchase, the giveaway was also tied to the Orphans for Orphans charity.
As well as having shoe lovers walk away with many new products, this flip-flop promotion gives people the chance away to walk away feeling that they've done something good for charity.
Trend Themes
1. Charitable Promotions - Opportunity for more retailers to create incentives that offer consumers a chance to give back to a good cause.
2. Co-branding Collaboration - Opportunity for brands to team up and offer consumers exclusive, co-branded products and promotions.
3. In-store Incentives - Opportunity for retailers to increase foot traffic and incentivize consumers to make purchases with in-store promotions and freebies.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of this trend by partnering with charities or other brands and creating promotions that offer free gifts with purchase.
2. Beauty and Personal Care - Beauty and personal care brands can take advantage of this trend by offering complimentary services or products with purchase and tying promotions to charitable causes.
3. Nonprofit and Charitable Organizations - Nonprofit and charitable organizations can partner with brands and retailers to offer incentives for consumers to give back to their cause, driving more donations and awareness.
1.6
Score
Popularity
Activity
Freshness
