Swizzels Squashies Squeletons are Arriving for Halloween
Michael Hemsworth — September 9, 2024 — Lifestyle
References: swizzels & scottishgrocer
Swizzels Squashies Squeletons are a limited-edition treat making its way to the market in the UK with the Halloween season in mind to provide consumers with a deliciously spooky way to satisfy their cravings.
The product features the brand's signature marshmallow format that's shaped into a spooky skull shape in three flavors and colors including Sour Apple, Orange and Strawberry. The candy is branded with a black and white aesthetic on the packet, which is accented by a series of skeleton characters that correspond their respective flavors.
Trade Marketing Manager Clare Newton spoke on the Swizzels Squashies Squeletons saying, "We saw a great opportunity to elevate the category and decided to shake things up with our uniquely shaped Squashies Squeletons. These treats offer sweet fans a unique experience, perfect for those seeking a new flavour and texture adventure this Halloween. Our highly anticipated Squashies Squeletons have a foamy, soft texture, perfect for Halloween fans looking for a ghoulishly good treat."
The product features the brand's signature marshmallow format that's shaped into a spooky skull shape in three flavors and colors including Sour Apple, Orange and Strawberry. The candy is branded with a black and white aesthetic on the packet, which is accented by a series of skeleton characters that correspond their respective flavors.
Trade Marketing Manager Clare Newton spoke on the Swizzels Squashies Squeletons saying, "We saw a great opportunity to elevate the category and decided to shake things up with our uniquely shaped Squashies Squeletons. These treats offer sweet fans a unique experience, perfect for those seeking a new flavour and texture adventure this Halloween. Our highly anticipated Squashies Squeletons have a foamy, soft texture, perfect for Halloween fans looking for a ghoulishly good treat."
Trend Themes
1. Themed Confectionery - Seasonally themed treats like skull-shaped candies tap into holiday excitement and create a niche market for festive confections.
2. Texture Innovation - Innovative textures in candy, such as the foamy softness of Squashies Squeletons, enhance sensory experiences and differentiate products in a crowded market.
3. Limited-edition Products - Creating limited-edition items drives demand and exclusivity, encouraging consumers to purchase promptly to enjoy seasonal offerings.
Industry Implications
1. Confectionery - The confectionery industry leverages seasonal themes and unique product shapes to maintain consumer interest and increase sales.
2. Marketing and Branding - Strategic branding and packaging design, such as the black and white aesthetic with skeleton characters, can significantly enhance product appeal.
3. Seasonal Retail - The seasonal retail industry benefits from limited-time products that cater to festive celebrations, driving foot traffic and boosting sales during holidays.
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