To successfully get a message across to customers, it is not always necessary to have an exuberant packaging design, as these marvelous minimalist packages show. Simplicity is a useful way to sell a brand, as it's easier for consumers to remember and identify the product. In a world over-saturated with consumerism, plainness is an assertive movement.
More and more companies are switching their logos and container designs for a more clean and straightforward look. This marketing move is because businesses are looking to lower their costs and find ways to be more eco-friendly. Materials like carton and 100% recycled paper are popular because of the organic look and cheap price.
Additionally, most consumers find simple and clean wrappers and packages more attractive, as the products convey a more fresh and genuine identity. These marvelous minimalist packages show you don't always have to be over the top to stand out.
42 Marvelous Minimalist Packages
42
Evolutionary Logo Diagrams
Stock Logos Predicts How Companies will Look Over Time
41
Minimalist Brand Makeovers
A2591 Simplifies Product Logos
40
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
39
Cute Simple Packaging
Gail's Bakery Package Design is Minimalist and Sweet
38
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
37
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
36
Delectable Brew Branding
Plain T Packaging Reserves All the Frills for the Tea's Flavor
35
Minimalist Packaging
'Milk' by Darren Custance Keeps Things Simple
34
Illuminating Typography Books
'Cultural Connectives' Links Arabic and Latin Languages
33
Minimalist To-The-Point Branding
The All About Tea Labels are Clean and Simple
32
Unbranded Cigarette Packaging
The 'Rethink' Packaging from Build Follows Minimalist Aesthetics
31
Eco Minimalist Shoeboxes
The Clever Little Bag from Puma is Captain Planet-Approved
30
Modular Manicure Branding
S.he Stylezone Packaging Makes Your Compact Cosmetics Kit
29
Repurposed Grease Packaging
Further Products Attains Simplistic Branding from Aesthetic Movement
28
Pint-Sized Branding
The TVN Channel Campaign Puts Famous Logos on the Short List
27
Smiley Soda Logos
Pepsi's Emotion-Based Branding
26
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
25
Color-Coded Packaging
Keller Maurer Design Provides a Pallet of Color for Schloss Hohenkammer
24
Vibrant Eco-Friendly Workbooks
The Ecosystem Notebooks House 100% Recycled Paper
23
Delicious Skincare Designs
The Ayelet Naturals Line is Scrumptiously Fresh and Organic
22
Palatable Lime Green Packaging
Tacie's Kitchen Branding Exudes a Citrus, Savory Appeal
21
Minimalist Baking Branding
Hyperakt Creates a Solid Brand Identity for Sullivan Street Bakery
20
Pretty Pink Packaging
The Zen Tea Package Design by Konrad Sybilski is Soft and Calming
19
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
18
Neon Beverage Cans
The Zoda Energy Drink Boasts an Electrifying Package Design
17
Modest Organic Merchandizing
Soy Packaging Appeals to Those Who Value Health
16
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
15
Bold Bee Packaging
Denniston Apiary Honey is Flowery and Enticing
14
Custom Book Covers
Thatcher Wine Designs Modern and Minimalist Jackets for Novels
13
Symbolic Extract Branding
Greek Extra Virgin Olive Oil Packaging is Simple and Scrupulous
12
Heritage-Inspired Wine Labels
Manaresi Winery Packaging Channels the Family's Past
11
Experimental Egg Cartons
Eva Valicsek Makes Conventional Containers 'Eggciting'
10
Elegant Minimalist Packaging
Marc Atlan Creates Design for White Wood Candles
9
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
8
Minimalist Brewing Design
Seattle's Best Coffee Design Cleans Up Their Look
7
Animated Beverage Branding
Lipton Packaging by Cesar Evangelista Features Chaotic Cartooning
6
Rad Retro Packaging
Sam Kittinger Creates Simplistic Designs for Popular Board Games
5
Minimalist Milk Product Packaging
Adir Dairy Serves Goods With Simple and Effective Branding
4
Ice Cold Packaging
Arctic Beer Gets a Modern Makeover by Tank that Reflects Its Icy Nature
3
Drug-Inspired Soft Drinks
Loren Kulesus' Pain-Relieving Energy Drink Packaging
2
Bare-Bones Chocolate Branding
Kyla Tom Packages Sweets in the Most Minimalist Manner Possible
1
Unpretentious Paper Packaging
The CuldeSack El Poaig Olive Oil Looks Decievingly Simple
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Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Canned Hand Soaps
Craft Naturals Sells Hand Soap in Canned Packaging
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Minimalist Monochromatic Glasses
Kilne's New Everyday Glasses Set are Practical and Sleek
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
Minimalist Wireless Speaker Concepts
Jacek Janiczak Unveils the PLAYPLAIN Wireless Speaker
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Recycled Metal Skincare Packaging
The NIVEA Creme Tin Now Has an 80% Recycled Aluminum Design
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Recyclable Aluminum Tequila Packaging
DE-NADA Tequila is Rolling Out Eco-Friendly Packaging
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Multifunctional Glass Food Containers
These Containers Are Shatterproof, Stackable and Stylish
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Bio-Based Monomaterial Skincare Packaging
These Lumene Moisturizer Jars are Easy to Recycle
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Recyclable eCommerce Packaging
This New Amazon Packaging is Paper-Made and Arriving in the UK
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Minimalist Tech Writings
The Minimalist Book Offers Writing About Tech and Programing Philosophy
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Functional Everyday Object Collections
Goux Studio Showcases the New Modular Plus Collection
Expansive Beauty Packaging Solutions
APC Packaging Extends Sustainable Range with PET Jar Series
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Sleek Monochrome Spirit Bottles
Jägermeister and PANTONE Color Institute Create New Bottles
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Recyclable Hardware Packaging
Nokia is Adopting Lighter Recyclable Packaging for Circularity
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Origami-Inspired Lunch Boxes
The FoldiBox 2 Box has a Flatpack and Technical Design
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Simplistic Folding Clamshell Smartphones
Andrea Mangone Designs the Minimal 0/1 Phone
Revamped Alkaline Water Packaging
Perfect Hydration Alkaline Water Unveils its its New Rebrand
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
In-House Minimalist Apparel
Crescent’s Contemporary Women’s Clothing for Timeless Elegance
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Sustainable Modular Desk Trays
A Team of Designers Join on a Minimal Tray Collection
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Eco-Friendly Cracker Packaging
Jacob’s Crackers Selection Now Comes in Boxes with Reduced Plastic
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Ready-to-Drink Seawater Cartons
Mineral-Rich Deep Water is Packaged in a Plastic Alternative
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Minimalist Supplement Branding
Trace Products Have a Simple, Oceanic Profile
Colorful Functional Luggage Designs
Monos is a New Brand of Playful Luggage Designs
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Plastic Reduction Meat Packaging
Sainsbury's New Steak Packaging Will Save Ample Plastic Use
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Portable Metallic Flat Bottles
memobottle Introduces the Limited Elements Collection
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Sustainable Marble-Effect Packaging
Sulapac Collaborates With FaiveleyTech for Packaging Solutions
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Optimized Eco Postal Packaging
Kite Packaging Large Letter Postal Boxes Now Come in Eight Sizes
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections
Sustainable Inclusive Bottles
The Monchique Natura Champions Sustainability and Social Inclusion