To successfully get a message across to customers, it is not always necessary to have an exuberant packaging design, as these marvelous minimalist packages show. Simplicity is a useful way to sell a brand, as it's easier for consumers to remember and identify the product. In a world over-saturated with consumerism, plainness is an assertive movement.
More and more companies are switching their logos and container designs for a more clean and straightforward look. This marketing move is because businesses are looking to lower their costs and find ways to be more eco-friendly. Materials like carton and 100% recycled paper are popular because of the organic look and cheap price.
Additionally, most consumers find simple and clean wrappers and packages more attractive, as the products convey a more fresh and genuine identity. These marvelous minimalist packages show you don't always have to be over the top to stand out.
42 Marvelous Minimalist Packages

42
Evolutionary Logo Diagrams
Stock Logos Predicts How Companies will Look Over Time

41
Minimalist Brand Makeovers
A2591 Simplifies Product Logos
40
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
39
Cute Simple Packaging
Gail's Bakery Package Design is Minimalist and Sweet
38
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
37
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
36
Delectable Brew Branding
Plain T Packaging Reserves All the Frills for the Tea's Flavor
35
Minimalist Packaging
'Milk' by Darren Custance Keeps Things Simple
34
Illuminating Typography Books
'Cultural Connectives' Links Arabic and Latin Languages
33
Minimalist To-The-Point Branding
The All About Tea Labels are Clean and Simple
32
Unbranded Cigarette Packaging
The 'Rethink' Packaging from Build Follows Minimalist Aesthetics
31
Eco Minimalist Shoeboxes
The Clever Little Bag from Puma is Captain Planet-Approved
30
Modular Manicure Branding
S.he Stylezone Packaging Makes Your Compact Cosmetics Kit
29
Repurposed Grease Packaging
Further Products Attains Simplistic Branding from Aesthetic Movement
28
Pint-Sized Branding
The TVN Channel Campaign Puts Famous Logos on the Short List
27
Smiley Soda Logos
Pepsi's Emotion-Based Branding
26
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
25
Color-Coded Packaging
Keller Maurer Design Provides a Pallet of Color for Schloss Hohenkammer
24
Vibrant Eco-Friendly Workbooks
The Ecosystem Notebooks House 100% Recycled Paper
23
Delicious Skincare Designs
The Ayelet Naturals Line is Scrumptiously Fresh and Organic
22
Palatable Lime Green Packaging
Tacie's Kitchen Branding Exudes a Citrus, Savory Appeal
21
Minimalist Baking Branding
Hyperakt Creates a Solid Brand Identity for Sullivan Street Bakery
20
Pretty Pink Packaging
The Zen Tea Package Design by Konrad Sybilski is Soft and Calming
19
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
18
Neon Beverage Cans
The Zoda Energy Drink Boasts an Electrifying Package Design
17
Modest Organic Merchandizing
Soy Packaging Appeals to Those Who Value Health
16
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
15
Bold Bee Packaging
Denniston Apiary Honey is Flowery and Enticing
14
Custom Book Covers
Thatcher Wine Designs Modern and Minimalist Jackets for Novels
13
Symbolic Extract Branding
Greek Extra Virgin Olive Oil Packaging is Simple and Scrupulous
12
Heritage-Inspired Wine Labels
Manaresi Winery Packaging Channels the Family's Past
11
Experimental Egg Cartons
Eva Valicsek Makes Conventional Containers 'Eggciting'
10
Elegant Minimalist Packaging
Marc Atlan Creates Design for White Wood Candles
9
Minimalist Bonbon Bars
St Gallen Chocolate Packaging Keeps it Sweet and Simple
8
Minimalist Brewing Design
Seattle's Best Coffee Design Cleans Up Their Look
7
Animated Beverage Branding
Lipton Packaging by Cesar Evangelista Features Chaotic Cartooning
6
Rad Retro Packaging
Sam Kittinger Creates Simplistic Designs for Popular Board Games
5
Minimalist Milk Product Packaging
Adir Dairy Serves Goods With Simple and Effective Branding
4
Ice Cold Packaging
Arctic Beer Gets a Modern Makeover by Tank that Reflects Its Icy Nature
3
Drug-Inspired Soft Drinks
Loren Kulesus' Pain-Relieving Energy Drink Packaging
2
Bare-Bones Chocolate Branding
Kyla Tom Packages Sweets in the Most Minimalist Manner Possible
1
Unpretentious Paper Packaging
The CuldeSack El Poaig Olive Oil Looks Decievingly Simple
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Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Canned Hand Soaps
Craft Naturals Sells Hand Soap in Canned Packaging
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Minimalist Monochromatic Glasses
Kilne's New Everyday Glasses Set are Practical and Sleek
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Recycled Metal Skincare Packaging
The NIVEA Creme Tin Now Has an 80% Recycled Aluminum Design
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Luxury Paper Packaging Launches
Mondi Debuts Three Sustainable Packaging Products at a China Event
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Plastic-Free Mineral Sunscreens
Sunly's SPF Sticks are Packaged in Biodegradable Cardboard Tubes
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Recyclable Aluminum Tequila Packaging
DE-NADA Tequila is Rolling Out Eco-Friendly Packaging
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Reduced Plastic Drink Packaging
This Lucozade Packaging Update Cuts Plastic Use
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Functional Everyday Object Collections
Goux Studio Showcases the New Modular Plus Collection
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Recycled Plastic Condiment Packaging
Plastipak and Kraft Heinz Announced a New Partnership
Recyclable eCommerce Packaging
This New Amazon Packaging is Paper-Made and Arriving in the UK
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Adhesive-Held Water Multi-Packs
Vilsa Launches the First Sustainable Six-Pack Water Case
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Bio-Based Monomaterial Skincare Packaging
These Lumene Moisturizer Jars are Easy to Recycle
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Expansive Beauty Packaging Solutions
APC Packaging Extends Sustainable Range with PET Jar Series
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Sleek Monochrome Spirit Bottles
Jägermeister and PANTONE Color Institute Create New Bottles
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Recyclable Hardware Packaging
Nokia is Adopting Lighter Recyclable Packaging for Circularity
Minimalist Tech Writings
The Minimalist Book Offers Writing About Tech and Programing Philosophy
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Modular Retail Product-Designed Homes
The Muji Muji 5.5 House is Filled with Muji Products
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Convenience-Focused Sparkling Water Packaging
Mineragua Debuts a New 12-Pack Bottle Packaging
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Revamped Alkaline Water Packaging
Perfect Hydration Alkaline Water Unveils its its New Rebrand
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
In-House Minimalist Apparel
Crescent’s Contemporary Women’s Clothing for Timeless Elegance
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Sustainable Modular Desk Trays
A Team of Designers Join on a Minimal Tray Collection
Cost-Conscious Egg Cartons
The Ordinary & MSCHF Teamed Up on Ordinarily Priced Cartons of Eggs
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Eco-Friendly Cracker Packaging
Jacob’s Crackers Selection Now Comes in Boxes with Reduced Plastic
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Streamlined Skincare Packages
PanOxyl Introduces Color-Coded System for Acne Solutions
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Minimalist Supplement Branding
Trace Products Have a Simple, Oceanic Profile
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Waste Reduction Campaigns
Rhyme & Reason's #NoNewPlastic Encourages Small Daily Actions
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Cost-Conscious Clothing Campaigns
The Primark 'Never Basic' Campaign Focuses on Value
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Sustainable Marble-Effect Packaging
Sulapac Collaborates With FaiveleyTech for Packaging Solutions
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Portable Metallic Flat Bottles
memobottle Introduces the Limited Elements Collection
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Celebrative Skincare Packaging
Oxy Acne Care Brand Boasts Neon Design for its 50th Anniversary
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Structural Transparent Bag Designs
Maria Olhovnikova Designs a Clear Bag with Orange Straps
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Minimal Aesthetic Light Systems
Amber Dewaele Designs the New Flat Light System
Moisture-Protecting Pharmaceutical Bottles
LOG Pharma Debuts an Eco-Friendly Pharmaceutical Bottle
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Collapsible Plastic Shipping Solutions
Kite Packaging Plastic Pallet Boxes are Cost-Effective
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections