The Collective Good Wine Range is Available Now at Target
Michael Hemsworth — April 18, 2025 — Lifestyle
References: target & progressivegrocer
The Collective Good wine range is available now at Target locations in the US as a sustainable lineup of wines that will keep their carbon footprint low thanks to their paper-packaged profile. The wines are contained inside the Frugal Bottle from Frugalpac and come in four varieties including a Red Blend sourced from Spain, a Cabernet Sauvignon from California, a Sauvignon Blanc from Chile and a Pinot Grigio from Italy. The wine packaging itself is crafted from 94% recycled cardboard with a food-grade pouch within and can be recycled after use.
Monterey Wine Co. General Manager Shannon Valladarez spoke on The Collective Good wine range saying, "As the first U.S. producer of the Frugal Bottle, we are proud to partner with Target to bring The Collective Good wines to nearly 1,200 stores in the revolutionary paper Frugal Bottle. This launch is a testament to the collaboration of committed corporations to reduce the industry’s carbon footprint while delivering quality wines in cutting-edge, eco-friendly packaging.”
Monterey Wine Co. General Manager Shannon Valladarez spoke on The Collective Good wine range saying, "As the first U.S. producer of the Frugal Bottle, we are proud to partner with Target to bring The Collective Good wines to nearly 1,200 stores in the revolutionary paper Frugal Bottle. This launch is a testament to the collaboration of committed corporations to reduce the industry’s carbon footprint while delivering quality wines in cutting-edge, eco-friendly packaging.”
Trend Themes
1. Eco-friendly Wine Packaging - Using 94% recycled cardboard in wine packaging exemplifies a shift towards more sustainable solutions that significantly reduce carbon emissions.
2. Private Label Sustainability - Supermarkets like Target are increasingly turning to private label products with eco-conscious packaging to align with consumer preferences and environmental responsibilities.
3. Innovative Wine Distribution - The use of Frugal Bottles, a novel paper-based packaging solution, represents a shift in wine distribution logistics by offering a lighter, more sustainable option.
Industry Implications
1. Sustainable Packaging Industry - The demand for innovative materials like the Frugal Bottle is driving growth in the sustainable packaging sector, encouraging further development in recycled and recyclable solutions.
2. Wine Production Industry - Adoption of paper-packaged wines signifies a transformative approach in wine production, emphasizing environmental considerations alongside traditional quality.
3. Retail Industry - Retailers such as Target embrace eco-friendly private label products, reflecting a broader trend towards sustainability in consumer goods.
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