RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Laura McQuarrie — September 17, 2024 — Lifestyle
References: RXBarNoBSMotivator & marketscreener
For the first time, RXBAR is leveraging augmented reality to turn fan-favorite bars into on-the-go motivators with the No B.S. Motivator experience. To introduce its first connected packaging to the world, RXBAR teamed up with multi-marathon runner and former Bachelor, Matt James. For a limited time, fans can access a series of free motivational messages from Matt as he appears as a miniature 3D hologram on RXBAR packaging. The hologram of Matt shares tested training techniques to inspire RXBAR consumers to face the challenges holding them back.
Protein bars deliver crucial nutrition and fuel, but motivation can sometimes wane. RXBAR's AR-enhanced packaging helps to provide the push active individuals need to help people stay focused and persist toward their goals.
Protein bars deliver crucial nutrition and fuel, but motivation can sometimes wane. RXBAR's AR-enhanced packaging helps to provide the push active individuals need to help people stay focused and persist toward their goals.
Trend Themes
1. Ar-enhanced Packaging - Companies integrating augmented reality into product packaging are creating interactive consumer experiences that go beyond traditional marketing.
2. Celebrity-driven Marketing - Leveraging well-known personalities in product campaigns is enhancing consumer engagement and brand loyalty by adding a personal touch.
3. Motivational Content - Providing motivational content directly on packaging taps into the consumer's mindset, offering support and encouragement alongside the physical product.
Industry Implications
1. Food and Beverage - The sector is innovating by combining nutritional offerings with technology-driven, motivational packaging to maintain customer interest and drive sales.
2. Fitness and Wellness - Enhancing products with augmented reality and motivational messaging aligns with the industry's focus on holistic health and continuous improvement.
3. Marketing and Advertising - Incorporating AR and relatable figures is revolutionizing advertising strategies, providing immersive and compelling ways to interact with products.
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