Hyperakt Creates a Solid Brand Identity for Sullivan Street Bakery
Francis Tiangson — March 3, 2011 — Marketing
References: hyperakt & lovelypackage
The New York City-based Sullivan Street Bakery is an expanding brand that has almost 20 years of experience in the business, resulting in multiple top restaurants serving its bread. Wanting to expand the products that that they offer, owner Jim Lahey turned to Hyperakt to create packaging that embodies the Sullivan Street Bakery essence.
What Hyperakt created for Sullivan Street Bakery are minimalistic packages that coincide with a classy modern motif. Combining simplistic designs matched with bright colors and a strong typeface, the packaging presents the product in a contemporary fashion.
Packets, bottles, cans, tubes and boxes were all given artistic tweaks to put forward this assortment of Sullivan Street Bakery packaging. Hyperakt definitely hit a home run with these designs.
What Hyperakt created for Sullivan Street Bakery are minimalistic packages that coincide with a classy modern motif. Combining simplistic designs matched with bright colors and a strong typeface, the packaging presents the product in a contemporary fashion.
Packets, bottles, cans, tubes and boxes were all given artistic tweaks to put forward this assortment of Sullivan Street Bakery packaging. Hyperakt definitely hit a home run with these designs.
Trend Themes
1. Minimalistic Branding - Designing minimalistic branding can appeal to modern consumers who value simplicity and elegance
2. Contemporary Packaging - Creating contemporary packaging can enhance a product's appeal and create a strong brand identity
3. Artistic Tweaks - Adding artistic tweaks to packaging can make products stand out and generate interest among customers
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from minimalistic branding and contemporary packaging to differentiate products and create a strong brand identity
2. Retail - Retail companies can use minimalistic branding and contemporary packaging to differentiate products and create a modern and elegant brand image
3. Cosmetics - Cosmetic companies can use artistic tweaks in their packaging to enhance product appeal, generate interest and create a luxurious image
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