S.he Stylezone Packaging Makes Your Compact Cosmetics Kit
Amelia Roblin — May 14, 2011 — Life-Stages
References: landor & thedieline
Though the way these cosmetic products are bottled has little effect on the makeup inside, S.he Stylezone packaging has been designed with attention to its target consumer base and an interest in ease of interaction.
Basically, what Landor set out to do in this brand identity project was to communicate these beauty products with as much punchy simplicity as possible. Using the cube as inspiration for a solid and minimalistic form, the transparent bottles incorporate plain white lids that all allow for the vividness of the nail polish colors to shine through.
Plain black and clear hexahedrons were chosen to encase some of the other bits and pieces within the line, but the consistent formal characteristics make S.he Stylezone packaging very easy to stack and pack together within a space-sensitive travel makeup bag.
Basically, what Landor set out to do in this brand identity project was to communicate these beauty products with as much punchy simplicity as possible. Using the cube as inspiration for a solid and minimalistic form, the transparent bottles incorporate plain white lids that all allow for the vividness of the nail polish colors to shine through.
Plain black and clear hexahedrons were chosen to encase some of the other bits and pieces within the line, but the consistent formal characteristics make S.he Stylezone packaging very easy to stack and pack together within a space-sensitive travel makeup bag.
Trend Themes
1. Minimalistic Packaging Design - Disruptive innovation opportunity: Create packaging designs that focus on simplicity and minimalism, making products stand out on the shelves.
2. Transparent Packaging - Disruptive innovation opportunity: Develop packaging solutions that allow the product to be fully visible, showcasing its features and enhancing consumer trust.
3. Space-sensitive Packaging - Disruptive innovation opportunity: Design packaging that is compact and stackable, enabling easy transportation and storage for consumers.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce innovative packaging solutions that enhance the overall customer experience and differentiate from competitors.
2. Travel Accessories - Disruptive innovation opportunity: Develop space-saving packaging solutions for travel-related products, catering to consumers' convenience and portability needs.
3. Consumer Goods - Disruptive innovation opportunity: Create packaging designs that prioritize functionality and space efficiency, appealing to consumers looking for practical solutions.
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