Lipton Packaging by Cesar Evangelista Features Chaotic Cartooning
Amelia Roblin — May 11, 2011 — Life-Stages
References: wmrkone.mx & thedieline
Where many adults have come to appreciate minimalistic merchandizing, products like Lipton packaging by Cesar Evangelista have a busyness that appeals to the wide eyes of youthful consumers.
Lipton Ice Tea branding has never embraced a strict simplicity, but has rather held a middle-ground in terms of visual stimuli. Striving to appeal to thirsty people of all ages, the company has a standard brand identity that is a stark contrast to the color and detail of these kiddie cans.
Four different designs have been created by the illustrator so that each might tempt a different personality. The pixelated canister appeals to the gamer, while the others might attract the attention of skateboarders, rockers or girls who like pop music. Lipton packaging by Cesar Evangelista offers diverse labels to lead different taste buds to the same classic refreshment.
Lipton Ice Tea branding has never embraced a strict simplicity, but has rather held a middle-ground in terms of visual stimuli. Striving to appeal to thirsty people of all ages, the company has a standard brand identity that is a stark contrast to the color and detail of these kiddie cans.
Four different designs have been created by the illustrator so that each might tempt a different personality. The pixelated canister appeals to the gamer, while the others might attract the attention of skateboarders, rockers or girls who like pop music. Lipton packaging by Cesar Evangelista offers diverse labels to lead different taste buds to the same classic refreshment.
Trend Themes
1. Animated Branding - The trend of using animated branding to attract customers, especially younger audiences, can be leveraged by companies looking to refresh their image and connect with new target markets.
2. Customized Labeling - As seen in the Lipton packaging, personalized and targeted labeling can create a unique and fun customer experience, giving companies an opportunity to innovate in their packaging design.
3. Youthful Visuals - The popularity of the Lipton packaging indicates a trend towards more colorful and chaotic visual designs that appeal to youthful and energetic consumers.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can use animated branding and customized labeling to stand out in crowded markets and connect with younger audiences.
2. Retail Industry - Retail companies can leverage the trend of using youthful visuals to attract customers and create an engaging in-store experience.
3. Marketing and Advertising Industry - Marketing and advertising professionals can advise businesses on how to incorporate animated branding and customized labeling into their packaging design to disrupt traditional branding practices.
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