The NIVEA Creme Tin Now Has an 80% Recycled Aluminum Design
Michael Hemsworth — July 30, 2024 — Eco
References: beiersdorf & packagingeurope
The recognizable NIVEA Creme tin packaging has received an eco-friendly overall by Beiersdorf in a bid to make the product a more sustainable option for consumers to purchase.
The packaging now features 80% recycled aluminum that will help to cut roughly 8,000-tons of carbon dioxide equivalent (CO2e) emissions between now and 2025. This is thanks to the recycled aluminum process that uses around 95% less energy when compared to virgin aluminum. The pack does not currently contain 100% recycled aluminum due to potential supply constraints, but could see this update happen in the years ahead.
Morgane Deleuze in Marketing at Beiersdorf commented on the new NIVEA Creme tin saying, "It is a proof point for our approach at Beiersdorf and at NIVEA: we want to deliver impact at scale, so we implement sustainability aspects with our global bestsellers. This allows millions of consumers around the globe to stick to their well-known and trusted skin care routines and reduce their carbon footprint at the same time.”
The packaging now features 80% recycled aluminum that will help to cut roughly 8,000-tons of carbon dioxide equivalent (CO2e) emissions between now and 2025. This is thanks to the recycled aluminum process that uses around 95% less energy when compared to virgin aluminum. The pack does not currently contain 100% recycled aluminum due to potential supply constraints, but could see this update happen in the years ahead.
Morgane Deleuze in Marketing at Beiersdorf commented on the new NIVEA Creme tin saying, "It is a proof point for our approach at Beiersdorf and at NIVEA: we want to deliver impact at scale, so we implement sustainability aspects with our global bestsellers. This allows millions of consumers around the globe to stick to their well-known and trusted skin care routines and reduce their carbon footprint at the same time.”
Trend Themes
1. Eco-friendly Skincare Packaging - The shift to 80% recycled aluminum in NIVEA Creme tins presents a significant leap toward reducing environmental impact in the beauty industry.
2. Sustainable Aluminum Usage - Utilizing recycled aluminum that consumes 95% less energy than virgin aluminum highlights the increasing importance of energy-efficient materials in manufacturing.
3. Carbon Footprint Reduction - The projected 8,000-ton CO2e emissions cut by 2025 demonstrates the potential of sustainable packaging solutions to significantly lower carbon footprints.
Industry Implications
1. Beauty and Skincare - The beauty and skincare sector is increasingly adopting sustainable packaging materials to meet growing eco-conscious consumer demands.
2. Recycling and Waste Management - Recycling and waste management industries are becoming crucial partners for brands seeking to incorporate high levels of recycled materials into their products.
3. Manufacturing and Packaging - Innovative manufacturing processes that prioritize energy efficiency are transforming the packaging industry towards more sustainable practices.
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