The All About Tea Labels are Clean and Simple
Chalaine Mantha — February 23, 2011 — Marketing
References: movingbrands & bldgwlf
All About Tea decided to repackage their product and brought in branding company Moving Brands to help them. The result was extremely basic and simple, featuring labels which told the consumer exactly what they were getting. In a classic silver container, the loose tea is held and the outside shows a plain white sticker with information written in black.
All About Tea has stated that the new packaging has been a huge success and has changed their business for the better.
All About Tea has stated that the new packaging has been a huge success and has changed their business for the better.
Trend Themes
1. Minimalist Packaging - Opportunity for businesses to invest in simple, straightforward packaging designs.
2. Information-centric Labeling - Branding companies can provide innovation opportunities by creating labels that prioritize essential information.
3. Simplicity in Branding - Using a minimalist and straightforward approach to branding can be a lucrative strategy for companies.
Industry Implications
1. Tea Industry - Companies in the tea industry can improve their packaging designs by prioritizing clarity and simplicity.
2. Branding Industry - Branding companies can develop innovative strategies by creating simple and effective designs for their clients.
3. Product Packaging Industry - The demand for simple and informative packaging designs can lead to growth opportunities in this industry.
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