'Milk' by Darren Custance Keeps Things Simple
Vittoria Natarelli — August 17, 2010 — Art & Design
References: lovelypackage
'Milk' by Darren Custance is an incredible set of package concepts aiming to induce thought through its simplistic design.
The cardboard box features an old-school milk bottle printed on each side. Putting an emphasis on milk's purity through this concept, this box was designed to hold actual milk bottles while conveying this message. Using a minimalist packaging technique, Darren Custance definitely does a good job in keeping things simple.
Implications - Due to the fast pace that society moves at today and the hectic and busy lifestyles led by consumers, there is often a demand for simplicity. Businesses that can provide simple but efficient products for their consumers will attract large numbers of consumers looking for ease and effortlessness in their day-to-day lives.
The cardboard box features an old-school milk bottle printed on each side. Putting an emphasis on milk's purity through this concept, this box was designed to hold actual milk bottles while conveying this message. Using a minimalist packaging technique, Darren Custance definitely does a good job in keeping things simple.
Implications - Due to the fast pace that society moves at today and the hectic and busy lifestyles led by consumers, there is often a demand for simplicity. Businesses that can provide simple but efficient products for their consumers will attract large numbers of consumers looking for ease and effortlessness in their day-to-day lives.
Trend Themes
1. Simplistic Packaging - There is a growing trend towards simplistic packaging designs that prioritize ease and minimalism.
2. Emphasizing Purity - Consumers are increasingly drawn to products that emphasize purity and authenticity, as seen through 'Milk' by Darren Custance's minimalist packaging design.
3. Nostalgic Design - Designs that evoke nostalgia, like the old-school milk bottle featured on 'Milk' by Darren Custance's packaging, are gaining in popularity and may present an opportunity for businesses to appeal to consumers' emotions.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from minimalist packaging design by appealing to consumers who value simplicity and authenticity.
2. Retail - Retailers can explore the use of nostalgic design elements in packaging to create an emotional connection with consumers and stand out in a crowded marketplace.
3. Sustainability - Minimalist packaging designs, like the ones used on 'Milk' by Darren Custance, have the potential to reduce waste and appeal to environmentally-conscious consumers, making it a trend worth considering in sustainable packaging efforts.
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