Murphy's Naturals has Undergone a Brand Refresh
Colin Smith — May 10, 2024 — Eco
References: murphysnaturals & drugstorenews
Murphy’s Naturals, an outdoor lifestyle company known for its natural insect repellent products, has recently undergone a significant brand refresh complete with a revamped logo and new packaging designs that draw inspiration from Earth’s palette, incorporating shades of green and other colors that resonate with the brand’s commitment to nature. This redesign aims to make the products more visually appealing and to communicate their efficacy more clearly to consumers. In line with their environmental ethos, Murphy’s Naturals has made a conscious effort to eliminate unnecessary plastics and dyes from their packaging, thereby reducing the company’s environmental footprint.
There are several notable sustainability improvements with the new packaging system. For instance, the plastic bag previously used to hold incense sticks has been replaced with paper, and silica gel packets have been swapped for sustainable natural desiccants. Additionally, the food-grade green dye in the incense has been removed to minimize the use of unnecessary ingredients. The Lemon Eucalyptus Oil Spray now comes in bottles containing 50% post-consumer recycled plastic, a 25% increase in PCR content. Moreover, the Mosquito Repellent Tea Light Candles are now offered in plastic-free packaging, following the removal of the plastic window. These changes coincide with Murphy’s Naturals’ significant retail growth and increased shelf presence at national retailers such as Walmart, Costco, Target, REI, and Whole Foods.
Image Credit: Murphy's Naturals
There are several notable sustainability improvements with the new packaging system. For instance, the plastic bag previously used to hold incense sticks has been replaced with paper, and silica gel packets have been swapped for sustainable natural desiccants. Additionally, the food-grade green dye in the incense has been removed to minimize the use of unnecessary ingredients. The Lemon Eucalyptus Oil Spray now comes in bottles containing 50% post-consumer recycled plastic, a 25% increase in PCR content. Moreover, the Mosquito Repellent Tea Light Candles are now offered in plastic-free packaging, following the removal of the plastic window. These changes coincide with Murphy’s Naturals’ significant retail growth and increased shelf presence at national retailers such as Walmart, Costco, Target, REI, and Whole Foods.
Image Credit: Murphy's Naturals
Trend Themes
1. Sustainable Packaging Innovations - Exploring sustainable material alternatives and eco-friendly designs for insect repellent products to reduce environmental impact.
2. Nature-inspired Brand Refreshes - Revamping logos and packaging designs with Earth-tone colors to enhance visual appeal and align with brand values of nature preservation.
3. Retail Expansion Strategies - Leveraging retail partnerships with major national chains to increase market presence and capture a wider consumer audience.
Industry Implications
1. Outdoor Lifestyle Products - Innovating sustainable packaging solutions and nature-inspired branding for insect repellents within the outdoor lifestyle industry.
2. Retail and Consumer Goods - Implementing retail expansion strategies and eco-conscious packaging trends to drive growth and visibility in the consumer goods market.
3. Eco-friendly Packaging Solutions - Developing new packaging systems with sustainable materials and reduced plastic usage to meet growing consumer demand for eco-friendly practices in the packaging industry.
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