Further Products Attains Simplistic Branding from Aesthetic Movement
Francis Tiangson — April 5, 2011 — Eco
References: aestheticmovement & thedieline
Further Products has recently gotten a simplistic makeover from Aesthetic Movement. The image that the newly revamped Further Products encompasses both the grass roots look of the company, as well as the quality that the products have.
What's really great about Further Products is that the minimalist and simplistic packaging matches the message that the products themselves stand for. Further Products features pieces made from vegetable oils. The oils are purified and then repurposed into products such as soap, candles and lotion, showing the brand's loyalty to eco-friendliness.
The new designs of Further Products packaging is on point with presenting the sustainable and eco-friendly nature of this unique brand.
What's really great about Further Products is that the minimalist and simplistic packaging matches the message that the products themselves stand for. Further Products features pieces made from vegetable oils. The oils are purified and then repurposed into products such as soap, candles and lotion, showing the brand's loyalty to eco-friendliness.
The new designs of Further Products packaging is on point with presenting the sustainable and eco-friendly nature of this unique brand.
Trend Themes
1. Minimalist Packaging - Further Products' minimalist packaging presents an opportunity for other eco-friendly and sustainable brands to simplify their designs.
2. Repurposed Materials - Further Products' repurposing of vegetable oils into cleaning products inspires opportunities for industries, such as cleaning and personal care, to utilize alternative, sustainable materials in their products.
3. Grassroots Branding - Further Products' successful new branding showcases the potential for companies to embrace their grassroots origins while also focusing on quality and sustainability.
Industry Implications
1. Eco-friendly Household Products - Further Products' use of repurposed vegetable oils in their cleaning products highlights opportunities for innovation in the eco-friendly household product industry.
2. Sustainable Personal Care - Further Products' repurposing of vegetable oils into personal care products demonstrates potential for innovation in the sustainable personal care industry.
3. Green Cleaning Industry - Further Products' eco-friendly cleaning products can inspire disruptive innovation within the green cleaning industry to utilize repurposed materials to create effective cleaning solutions.
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