Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Laura McQuarrie — March 25, 2025 — Lifestyle
References: chloewinecollection & morningstar
Chloe Wine Collection launched a limited-edition bottle design for its Pinot Grigio and Pinot Noir wines in partnership with luxury accessories designer Lele Sadoughi. To emphasize the aromatic qualities and luscious flavors of its wines, Chloe Wines opted for a special edition design influenced by perfume packaging.
The wine bottle leans feminine with a prominent bow detail, and this touch by Sadoughi amplifies a signature Chloe design into a striking focal point.
The style-forward wine bottles are not only collectible but exceptionally giftable—especially as Mother's Day approaches—and this partnership officially marks the first time Chloe Wines has collaborated on a bottle and the first time Lele Sadoughi has partnered with a wine brand for packaging design.
The wine bottle leans feminine with a prominent bow detail, and this touch by Sadoughi amplifies a signature Chloe design into a striking focal point.
The style-forward wine bottles are not only collectible but exceptionally giftable—especially as Mother's Day approaches—and this partnership officially marks the first time Chloe Wines has collaborated on a bottle and the first time Lele Sadoughi has partnered with a wine brand for packaging design.
Trend Themes
1. Cross-industry Design Collaborations - The partnership between Chloe Wine Collection and Lele Sadoughi exemplifies an emerging trend where companies from different sectors come together to create unique consumer experiences.
2. Perfume-inspired Packaging - Chloe Wine Collection's innovative use of perfume-like packaging for wine introduces an element of luxury and sophistication typically seen in high-end cosmetics.
3. Gift-ready Wine Products - With a design that emphasizes collectibility and gifting appeal, wine brands are increasingly focusing on packaging that serves as both a product and a present.
Industry Implications
1. Wine and Spirits - The wine industry is witnessing a shift where packaging design plays a crucial role in differentiating products and attracting new customer demographics.
2. Luxury Goods - Luxury accessory brands, like Lele Sadoughi, are finding new avenues for applying their design expertise by partnering with consumables like wine, blending multiple facets of luxury consumption.
3. Gifting and Collectibles - The intersection of wine and gift markets offers potential for developing premium products that cater to consumers seeking memorable and aesthetically appealing gift items.
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