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Color-Coded Packaging

Clean the Sky - Positive Eco Trends & Breakthroughs

Keller Maurer Design Provides a Pallet of Color for Schloss Hohenkammer

— March 12, 2011 — Marketing
The packaging design for Schloss Hohenkammer is a color-coded masterpiece by Keller Maurer Design. The labels for the multiple Schloss Hohenkammer bottles create a simple illustration of the wide variety of products produced by the strictly organic farm. The minimalistic, elegant designs fit perfectly with the premium products that are contained within the classy bottles.

Schloss Hohenkammer manor has 1,000 fruit trees on its orchard that it harvests to create a range of high quality products. The different colors on the bottles helps to identify between the cooking oils and wide variety of fine spirits. Some of the excellent Schloss Hohenkammer products include brandies that are made from the apples, plums and quinces grown on the manner. Lined up in a row, these bottles fill a wide section of the color spectrum.
Trend Themes
1. Color-coded Packaging - The use of color coding in packaging design provides an opportunity for brands to clearly differentiate between different products and create a strong visual identity.
2. Minimalistic Design - The use of minimalistic, elegant design in packaging provides an opportunity for premium brands to create a high-end, sophisticated image.
3. Organic Farming and Production - The trend towards organic farming and production provides an opportunity for brands to appeal to consumers who value sustainability and ethical practices.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from using color coding and minimalistic design to showcase different product lines and create a cohesive brand identity.
2. Beauty and Personal Care - The beauty and personal care industry can use color coding and minimalistic design to differentiate between different product lines and create a sophisticated, high-end image.
3. Health and Wellness - The health and wellness industry can benefit from appealing to consumers who value organic farming and production, and using color coding to clearly showcase different products within a range.
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