Atipus Creates a Beautiful Brand Identity for Fruita Blanch
Francis Tiangson — March 11, 2011 — Marketing
References: atipus & lovelypackage
The packaging for Fruita Blanch is simple and stunning, showcasing the fruit products that are contained within. Fruita Blanch produces jams, preserved products and organic juices out of the fruits that they have grown. The business has been passed down from generation to generation and has a long tradition that is manifested through the products.
Atipus, a design firm from Spain, were given the opportunity to redesign the brand identity and packaging of Fruita Blanch. What they came up with was ultra-minimalist label designs that allow for the fruit products themselves to be the artwork of the packaging. The see-through bottles allow consumers to see the rich-colored Fruita Blanch products in their full glory. The reduced labeling fits with the companies organic and chemical-free ideology.
Atipus, a design firm from Spain, were given the opportunity to redesign the brand identity and packaging of Fruita Blanch. What they came up with was ultra-minimalist label designs that allow for the fruit products themselves to be the artwork of the packaging. The see-through bottles allow consumers to see the rich-colored Fruita Blanch products in their full glory. The reduced labeling fits with the companies organic and chemical-free ideology.
Trend Themes
1. Minimalistic Packaging - Opportunity for companies to create visually stunning packaging for their products while keeping design elements minimalistic.
2. Transparent Packaging - Opportunity for companies to showcase their products through transparent packaging that allows consumers to see the product in its entirety.
3. Organic and Chemical-free Branding - Opportunity for companies to align with eco-conscious consumers by branding their products as organic and chemical-free.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to differentiate their products through unique and visually appealing packaging.
2. Design and Branding - Opportunity for design and branding firms to create packaging that aligns with companies' values and appeals to their target audience.
3. Organic and Natural Products - Opportunity for companies producing organic and natural products to appeal to eco-conscious consumers through use of transparent and minimalistic packaging.
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