The TVN Channel Campaign Puts Famous Logos on the Short List
Armida Ascano — December 9, 2010 — Marketing
References: lowe & ibelieveinadv
The TVN Channel campaign by ad agency Lowe Porta is peculiar, but powerful. Proving the impact behind a strong brand name, Lowe Porta communicates the TVN Channel's message in a simple way.
Following the feature of shorter commercial breaks, the TVN Channel campaign features a series of recognizable logos cut down for your convenience. Ikea, Heineken and Coca-Cola all get the minimalist treatment, making for a campaign that is cute, clever and effective.
Implications - Fast advertisement that gets straight to the point is a modern concept that is garnering much critical and worldwide attention. Since the attention span of consumers is decreasing at a rapid rate, it is critical that businesses address this issue by making their products available in a convenient manner.
Following the feature of shorter commercial breaks, the TVN Channel campaign features a series of recognizable logos cut down for your convenience. Ikea, Heineken and Coca-Cola all get the minimalist treatment, making for a campaign that is cute, clever and effective.
Implications - Fast advertisement that gets straight to the point is a modern concept that is garnering much critical and worldwide attention. Since the attention span of consumers is decreasing at a rapid rate, it is critical that businesses address this issue by making their products available in a convenient manner.
Trend Themes
1. Short Commercial Breaks - Exploring the concept of shorter commercial breaks could provide disruptive innovation opportunities for businesses looking to capture the attention of consumers with limited attention spans.
2. Minimalist Branding - Implementing a minimalist approach in branding campaigns, similar to the TVN Channel campaign, could be a disruptive innovation opportunity for businesses aiming to communicate their message in a simple and impactful way.
3. Convenience-focused Marketing - Addressing the decreasing attention span of consumers by offering convenient and easily accessible products is a potential disruptive innovation opportunity for businesses.
Industry Implications
1. Advertising - The advertising industry can explore innovative ways of implementing shorter commercial breaks to capture and retain the attention of consumers.
2. Branding - The branding industry can leverage minimalist approaches, like the TVN Channel campaign, to create impactful and memorable brand messages.
3. Retail - The retail industry can embrace convenience-focused marketing strategies to cater to the needs of consumers with limited attention spans.
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