COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Laura McQuarrie — April 25, 2024 — Fashion
References: coola & en.pressbee.net
Innovative sun care brand COOLA is introducing fresh new sunscreen packaging designs for its product portfolio that better conveys its efficacy and innovation, all while staying to its organic, Southern California roots.
As the brand shared in a press release, "COOLA's iconic, cult-classic packaging was originally designed to represent its organic and lifestyle positioning—which was a first for the category when the brand launched. At the time, there were no "premium" or "clean" segments in suncare." Now, the refreshed packaging conveys the brand's stance in premium skincare and its signature ocean blue is paired with gradients are carried across the entire product portfolio.
Additionally, COOLA is introducing a new tagline, SPF Perfected, to convey its feel-good, clinically effective solutions for daily wear.
As the brand shared in a press release, "COOLA's iconic, cult-classic packaging was originally designed to represent its organic and lifestyle positioning—which was a first for the category when the brand launched. At the time, there were no "premium" or "clean" segments in suncare." Now, the refreshed packaging conveys the brand's stance in premium skincare and its signature ocean blue is paired with gradients are carried across the entire product portfolio.
Additionally, COOLA is introducing a new tagline, SPF Perfected, to convey its feel-good, clinically effective solutions for daily wear.
Trend Themes
1. Premium Skincare Packaging - Innovative packaging designs for sun care products align with premium skincare trends, emphasizing efficacy and innovation.
2. Organic Lifestyle Positioning - Brands integrating organic values in product positioning are resonating with consumers seeking clean and sustainable options.
3. Clinically Effective Solutions - Introduction of taglines emphasizing clinically proven effectiveness meets the growing demand for science-backed beauty solutions.
Industry Implications
1. Skincare Products - Skincare companies can leverage premium packaging designs to communicate product efficacy and differentiate in a crowded market.
2. Beauty Packaging Design - The beauty industry can explore gradient designs to enhance product aesthetics and convey a sense of luxury and innovation.
3. Eco-friendly Cosmetics - The cosmetics sector can capitalize on the demand for organic and eco-friendly products by aligning with consumer preferences for sustainability.
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