Lumson's Absolute Collection is an Ode to the Color of the Year
Laura McQuarrie — December 19, 2024 — Marketing
References: lumson & cosmeticsbusiness
In celebration of Pantone naming Mocha Mousse as the 2025 Color of the Year, skincare and makeup packaging provider Lumson launched the Absolute collection. Consisting of seven glass bottles in a range of sizes to hold serums, the Absolute collection features droppers and push-down dispensers, and highlights the in-demand color with a glossy, semi-transparent hue.
Keeping true to the luxurious yet grounded essence of Pantone's chosen Color of the Year for 2025, Lumson's Absolute collection emphasizes understated elegance and beauty in simplicity. From inspiring a resurgence of brown-toned makeup to the packaging they're housed within, Mocha Mousse presents a soft and sophisticated alternative to black that's poised to shake up skincare and cosmetics.
Also in the spirit of Mocha Mousse's earthy nature, the Absolute collection is available in eco-friendly options.
Keeping true to the luxurious yet grounded essence of Pantone's chosen Color of the Year for 2025, Lumson's Absolute collection emphasizes understated elegance and beauty in simplicity. From inspiring a resurgence of brown-toned makeup to the packaging they're housed within, Mocha Mousse presents a soft and sophisticated alternative to black that's poised to shake up skincare and cosmetics.
Also in the spirit of Mocha Mousse's earthy nature, the Absolute collection is available in eco-friendly options.
Trend Themes
1. Color-of-the-year Packaging - Leveraging Pantone's Color of the Year to guide product aesthetics can influence consumer behavior and boost engagement through trend-driven designs.
2. Sustainable Beauty Packaging - Integrating eco-friendly options into beauty products aligns with growing consumer demand for sustainability, promising innovation in material and design practices.
3. Earth-tone Resurgence - The shift towards earth-toned colors like Mocha Mousse signifies a broader trend in beauty that merges natural aesthetics with modern elegance.
Industry Implications
1. Beauty Packaging - The beauty packaging industry benefits from consumer interest in aesthetically pleasing, color-centric packaging designs that enhance brand identity.
2. Sustainable Materials - As demand for eco-conscious options rises, industries focused on sustainable materials and processes gain the opportunity to innovate and capture market share.
3. Cosmetics and Skincare - The cosmetics and skincare industries can revolutionize their offerings by incorporating trending color palettes into product designs, appealing to style-conscious customers.
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