Loren Kulesus' Pain-Relieving Energy Drink Packaging
Cori Rowley — September 24, 2009 — Marketing
References: coroflot
Loren Kulesus, an industrial designer with an impressive resume and intriguing portfolio of work shows off a concept for a Tylenol soft drink that would relieve pain and provide energy.
The design is simple, slightly retro and is a functional package, which stands on end or lay flat. It's surely entertaining, especially when paired with the dry humor contained within Loren’s Coroflot portfolio. The design resembles a giant battery, which makes it a recognized and friendly shape to the consumer.
It is similar to Battery Energy Drink, but with a modern and minimalist flair.
The design is simple, slightly retro and is a functional package, which stands on end or lay flat. It's surely entertaining, especially when paired with the dry humor contained within Loren’s Coroflot portfolio. The design resembles a giant battery, which makes it a recognized and friendly shape to the consumer.
It is similar to Battery Energy Drink, but with a modern and minimalist flair.
Trend Themes
1. Pain-relieving Beverages - Developing and marketing beverages that offer pain relief in addition to energy-producing ingredients.
2. Functional Packaging for Beverages - Creating packaging for beverages that can stand on end or lay flat, allowing for easy transport and storage.
3. Humorous Packaging Design - Incorporating dry humor into the design of beverage packaging, adding a touch of entertainment value for consumers.
Industry Implications
1. Beverage Industry - Creating a new beverage category that address specific health concerns, such as pain relief.
2. Packaging Industry - Designing and producing functional beverage packaging that is both aesthetically pleasing and practical.
3. Graphic Design Industry - Providing opportunities for graphic designers to incorporate humor and creativity into product packaging design, potentially leading to brand recognition and loyalty.
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