Manaresi Winery Packaging Channels the Family's Past
Vittoria Natarelli — July 22, 2010 — Lifestyle
References: miritwis & lovelypackage
This Manaresi Winery packaging was designed by Mirit Wissotzky, who was inspired by the family-owned wine company's past. The Manaresi family had a great appreciation for art, which gave designer Wissotzky lots of creative room.
The original Manaresi, Paolo Manaresi, was an artist who had an incredible talent for engraving. The designer incorporated this into the case design for the wine. The bottle features a minimalist, chic look accented with red, gold, silver and green caps. The Manaresi Winery packaging looks like art.
The original Manaresi, Paolo Manaresi, was an artist who had an incredible talent for engraving. The designer incorporated this into the case design for the wine. The bottle features a minimalist, chic look accented with red, gold, silver and green caps. The Manaresi Winery packaging looks like art.
Trend Themes
1. Heritage-inspired Packaging - Brands can incorporate their history and family values into their packaging design for a unique and meaningful way to differentiate themselves from competitors.
2. Artist-incorporated Packaging - Collaborating with artists or incorporating artwork into packaging design can make a product stand out on crowded store shelves.
3. Minimalist Wine Labels - Clean and simple design elements can give a modern and sophisticated look to wine labels, attracting younger, design-savvy consumers.
Industry Implications
1. Wine and Spirits Industry - Wine and spirits companies can use packaging design to showcase their unique histories, family values, or art-inspired aesthetics to differentiate themselves on crowded shelves.
2. Art and Design Industry - Designers and artists can collaborate with businesses to create unique packaging design that reflects a brand's history and values.
3. Marketing and Advertising Industry - Marketing and advertising agencies can assist businesses in communicating their values and craft a message that resonates with consumers through packaging design.
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