A2591 Simplifies Product Logos
Matt Ho — December 21, 2010 — Art & Design
In order to capture consumer attention, a brand's logo tends to be flashy, colorful and exciting. However, design firm A2591 has pursued the minimalist directive, creating a series of minimalism-inspired logos to put their own spin on corporate products.
The firm has taken the product logos of well-known brands and stripped them down to the bare minimum. Corn Flakes no longer has the image of milk pouring over a bowl of cereal; the mascot of Pringles is just an outline; and Durex condoms just says 'Durex' in plain white writing.
It seems that "less is more" may really be the way to go, especially since commercials already play a huge role in theatrics. Interpretations of other brands can be seen on the firm's website.
The firm has taken the product logos of well-known brands and stripped them down to the bare minimum. Corn Flakes no longer has the image of milk pouring over a bowl of cereal; the mascot of Pringles is just an outline; and Durex condoms just says 'Durex' in plain white writing.
It seems that "less is more" may really be the way to go, especially since commercials already play a huge role in theatrics. Interpretations of other brands can be seen on the firm's website.
Trend Themes
1. Minimalism-inspired Logos - Opportunity for design firms to explore creative minimalism-inspired logos for corporate products.
2. Simplification of Branding - Opportunity for businesses to simplify their branding strategies for a more appealing and modern look.
3. Emphasis on Typography - Opportunity for brands to explore typography-centered branding strategies for a clean and sleek look.
Industry Implications
1. Marketing and Advertising - Marketing and advertising firms can explore the trend of minimalist logos to create unique and effective campaigns.
2. Graphic Design and Branding - New trend of minimalist logos provides an opportunity for graphic design and branding firms to re-think their traditional approach.
3. Consumer Goods - Consumer goods companies can benefit from a more streamlined branding approach, and can experiment with minimalist logos for better customer attention.
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