Jägermeister and PANTONE Color Institute Create New Bottles
Amy Duong — September 6, 2024 — Art & Design
References: de.jagermeister & designtaxi
Jägermeister and Pantone work in collaboration to bring a new design concept to its bottle design. The bottles are seen in two refreshing updates: Herbal Green and Culture Orange. These two are limited editions and have a minimal look with a monochrome finish of the classic Jägermeister bottle. This is the first time that Jägermeister is taking on a monochrome look as the German herbal liqueur brand is usually bottled in a glossy finish.
The new route has a matte coating to bring attention to the PANTONE hues as the main focus. Each pack is comprised of accompanying products including matching shot glasses in the same hue and a tinted object in relation to the hue. Culture Orange has a Porsche 911 Carrera RSR model and the Herbal Green variation has a stag’s head spout, honoring the Jägermeister’s logo.
Image Credit: Jägermeister
The new route has a matte coating to bring attention to the PANTONE hues as the main focus. Each pack is comprised of accompanying products including matching shot glasses in the same hue and a tinted object in relation to the hue. Culture Orange has a Porsche 911 Carrera RSR model and the Herbal Green variation has a stag’s head spout, honoring the Jägermeister’s logo.
Image Credit: Jägermeister
Trend Themes
1. Monochrome Packaging - Adopting monochrome design aesthetics offers a contemporary and distinctive brand appearance.
2. Collaborative Branding - Partnerships like Jägermeister and PANTONE blend core brand elements with renowned design expertise.
3. Limited Edition Products - Limited edition releases generate exclusivity and heightened consumer interest.
Industry Implications
1. Alcoholic Beverages - Innovative packaging in the alcoholic beverages sector can redefine consumer perceptions and brand value.
2. Design and Color Consulting - Collaborations with color institutes and design consulting firms enrich product aesthetics and market appeal.
3. Collectibles and Memorabilia - Branded limited edition items, such as unique bottle designs with complementary accessories, appeal to collectors and enthusiasts.
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